ZIMSEC A Level Business Studies Paper 2 Past Papers

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Production and Operations Sources of Finance Investment Appraisal Motivation Financial Statements and Ratios Organisational Structure Marketing and the Marketing Mix Business Growth and Ownership Market Research Market Segmentation

Explained questions

In investment appraisal, what is the name of the technique that measures the length of time needed for the net cash inflows from a project to recoup its initial capital cost?
E & K Fisheries is appraising a new branch requiring an initial investment of $300,000. The branch is forecast to generate net cash flows of $120,000 in Year 1, $130,000 in Year 2, $100,000 in Year 3 and $90,000 in Year 4. Using discount factors at 10% of 0.91, 0.83, 0.75 and 0.68 for Years 1 to 4 respectively, calculate the Net Present Value (NPV) of the branch.
Emma and Kero currently run E & K Fisheries as a partnership but are considering incorporating it as a private limited company to raise the $300,000 needed for a new branch. Which of the following is a genuine benefit they would gain from incorporating?
What management term describes a manager passing some of their authority and responsibility for a task down the management hierarchy to a subordinate, while remaining accountable for the outcome?
A business claims that 'price is the single most important factor in the marketing of a product.' Besides price, which group of elements makes up the rest of the traditional marketing mix used to evaluate this claim?
An Operations Manager wants to improve capacity utilisation without buying new machinery. Which of the following actions would achieve this?
Which of the following is commonly identified as a business objective?
What does the abbreviation MBO stand for in the context of a management approach involving periodic review, employee participation in objective-setting, and clear company objectives?
What term describes the merging of two firms that operate in the same industry and at the same stage of production, such as two fuel suppliers combining their operations?
In market research, what term describes a group of respondents selected to be representative of the target market as a whole?
Which of the following is a characteristic of primary data, compared to secondary data?
What term describes the sub-division of a large, heterogeneous market into submarkets of customers with homogeneous needs, such as segmenting by age or lifestyle?
Which of the following is a common reason a manager might delegate work to subordinates?
Which of the following is an advantage of financing a business through debt rather than issuing new shares?
Which of the following is an advantage of an organisation adopting a hierarchical organisational structure?
Which of the following is a common circumstance under which a business might require additional finance?
Which of the following is a method a business might use to improve control of its working capital?
Which of the following is a way that a government can assist small firms?
What is the term for business growth achieved by merging with, taking over, or acquiring another firm?
Which of the following is a benefit to a country of joining a regional economic grouping?
What is the term for a marketing strategy that involves dividing a market into segments and concentrating on the one or few segments whose needs and desires best suit a firm's product?
Which of the following is a qualitative factor that may lead a firm to relocate?
Which of the following is a factor that influences a firm's pricing decisions?
Which of the following best describes niche marketing?
In the passage on Star Toys Limited, which term describes output produced per worker or per machine in a given period?
At Star Toys Limited (Rockset: 0.6 chance of a $500 000 pay off, 0.4 chance of $150 000, one-off cost $100 000). What is the expected net value of choosing Rockset, in dollars?
In the passage on Salim Private Limited Company, deliberately reducing the scale of a business's operations to cut costs, here by dropping a flower variety, is best described as which term?
In the passage on Jk Fashions Ltd, techniques such as Just-In-Time and Kaizen aimed at cutting waste of materials, time and effort at every stage of production are known by which term?
In the Gentec Power case, Cosmas attends board meetings as the employees' representative. Which form of worker participation does this show?
Promoting and selling a firm's products over the internet, through social media platforms and the firm's own website, is best described as which activity?
Staff turnover in a business is best described as which measure?
How is promotional elasticity of demand best defined?
Job production is best described as which method?
What is market segmentation?
Subcontracting is best described as which arrangement?
What is an appreciation of a currency?

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