Danho
ZIMSEC A Level · 9198/2 · N2010

Business Studies Paper 2 November 2010

Questions
129
Total marks
250
Syllabus code
9198/2

Sit this paper online

Questions
129
Pass mark
78
Sit this paper

Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[2 marks]investment appraisal, labour turnover and business communication
Staff turnover in a business is best described as which measure?
  1. AThe speed at which stock is sold and replaced
  2. BThe number of hours each employee works in a week
  3. CThe rate at which staff leave and are replaced
  4. DThe share of the wage bill paid to managers

Question 102

[1 marks]investment appraisal, labour turnover and business communication
How is a firm's annual labour turnover rate calculated?
  1. ATotal wages divided by the number employed
  2. BLeavers divided by average number employed
  3. CAbsent days divided by days available
  4. DLeavers divided by the number recruited

Question 103

[2 marks]investment appraisal, labour turnover and business communication
Using the projected cash flows given in the case, what is the payback period of Farm Tools Ltd's new combine harvester?
  1. A1 year and 4 months
  2. B2 years exactly
  3. C1 year and 8 months
  4. D2 years and 8 months

Question 104

[3 marks]investment appraisal, labour turnover and business communication
Using the projected cash flows and the 10 % discount factors given in the case, calculate the net present value of Farm Tools Ltd's new combine harvester, in $ million.

Answer this when you sit the paper.

Question 105

[2 marks]investment appraisal, labour turnover and business communication
Why does a positive net present value support accepting an investment project?
  1. AIt removes the need for a discount rate
  2. BIt repays the outlay within a single year
  3. CIt guarantees the forecast cash flows
  4. DIt earns more than the capital used costs

Question 106

[2 marks]investment appraisal, labour turnover and business communication
Why does a short payback period matter most to a firm whose cash position is fragile?
  1. AA short payback removes the need to discount
  2. BMoney returned early can fund the next need
  3. CThe cost of capital falls as payback shortens
  4. DA short payback raises the project's profit

Question 107

[2 marks]investment appraisal, labour turnover and business communication
A firm's total sales are rising, but more slowly than sales in its whole market. What does this show?
  1. AIts unit costs must be rising
  2. BIts total revenue is falling
  3. CIts market share is rising
  4. DIts market share is falling

Question 108

[2 marks]investment appraisal, labour turnover and business communication
A worker says that staff are never given the chance to express their opinions. Which weakness in communication does this point to?
  1. AIt uses too many channels
  2. BIt runs downwards only
  3. CIt bypasses the supervisors
  4. DIt is too heavily written

Question 109

[2 marks]investment appraisal, labour turnover and business communication
Which measure creates a formal upward channel of communication in a factory?
  1. AA memorandum from the human resources director
  2. BA notice board in the canteen
  3. CA quality circle of workers
  4. DA printed staff handbook

Question 110

[2 marks]investment appraisal, labour turnover and business communication
What is the main gain from agreeing production targets with workers rather than imposing them?
  1. AFewer supervisors are then needed
  2. BThe target is owned and better informed
  3. CThe target need not be reviewed again later
  4. DThe target can be set much higher

Question 111

[2 marks]investment appraisal, labour turnover and business communication
Why does a long chain of command weaken communication?
  1. AThe message reaches too many people
  2. BThe message is delayed and distorted
  3. CThe message must always be in writing
  4. DThe message loses its formal authority

Question 112

[1 marks]investment appraisal, labour turnover and business communication
Which is a physical barrier to communication on a factory floor?
  1. AA poorly worded instruction
  2. BDifferences in first language
  3. CMachine noise in the workshop
  4. DAn autocratic supervisor

Question 113

[2 marks]investment appraisal, labour turnover and business communication
How does more effective two-way communication most directly reduce labour turnover?
  1. AOutput targets can be raised each year
  2. BWorkers feel heard and stay longer
  3. CSupervisors can be replaced by notices
  4. DWorkers are paid more for the same work

Question 201

[1 marks]ratio analysis and working capital management
Working capital is which of the following?
  1. AFixed assets less long term loans
  2. BCurrent assets less current liabilities
  3. CShare capital plus retained profit
  4. DTotal assets less all outside liabilities

Question 202

[2 marks]ratio analysis and working capital management
How is the current ratio calculated?
  1. ACurrent assets over current liabilities
  2. BNet profit over current liabilities
  3. CCurrent assets over total liabilities
  4. DCurrent assets less stock over creditors

Question 203

[2 marks]ratio analysis and working capital management
Why does the acid test ratio leave stock out of current assets?
  1. AStock is charged against profit already
  2. BStock is not owned until it is paid for
  3. CStock is the hardest of them to turn into cash
  4. DStock is valued at its selling price

Question 204

[2 marks]ratio analysis and working capital management
What does a lengthening debtors' collection period tell management?
  1. AStock is moving more slowly than before
  2. BCash earned is not yet in the business
  3. CSales made on credit have fallen away
  4. DSuppliers are being paid far too early

Question 205

[2 marks]ratio analysis and working capital management
The cash operating cycle in days is found from which combination?
  1. AStock days plus debtor days less creditor days
  2. BStock days plus creditor days less debtor days
  3. CStock days plus debtor days plus creditor days
  4. DDebtor days plus creditor days less stock days

Question 206

[1 marks]ratio analysis and working capital management
Why is a ratio drawn from one balance sheet date a weak guide to liquidity?
  1. ALiquidity is not a financial matter
  2. BThe date can be chosen to flatter
  3. CRatios cannot be compared at all
  4. DThe figures are not audited

Question 207

[2 marks]ratio analysis and working capital management
Debt factoring improves liquidity in which way?
  1. AStock is sold off below its cost
  2. BTrade debts are sold for cash at once
  3. CSuppliers agree to wait far longer
  4. DAn overdraft limit is raised by the bank

Question 208

[2 marks]ratio analysis and working capital management
What is the main cost of using a factor to collect a firm's debts?
  1. AThe firm loses ownership of its stock
  2. BInterest is charged on every invoice
  3. CThe debtors must be told to pay twice
  4. DA fee is taken out of the debt

Question 209

[2 marks]ratio analysis and working capital management
In a sale and leaseback the business does what?
  1. ASells stock and leases warehouse space
  2. BRents an asset it may buy later
  3. CSells an asset and buys a newer one
  4. DSells an asset and rents it back

Question 210

[2 marks]ratio analysis and working capital management
What does a firm lose by delaying payment to its suppliers?
  1. AInterest earned on its bank balance
  2. BThe right to buy on credit at all
  3. CIts stock and its work in progress
  4. DSettlement discounts and goodwill

Question 211

[2 marks]ratio analysis and working capital management
Cutting stock to a minimum releases cash, but at which risk?
  1. AA stockout stops production
  2. BStorage costs will rise sharply
  3. CSuppliers will refuse to deliver
  4. DThe stock will become obsolete

Question 212

[2 marks]ratio analysis and working capital management
A bank overdraft is the right answer to which kind of shortage?
  1. AA short seasonal one
  2. BA permanent structural one
  3. COne caused by trading at a loss
  4. DOne caused by heavy fixed assets

Question 213

[2 marks]ratio analysis and working capital management
A firm is short of cash because it is overtrading. Which remedy deals with the cause?
  1. ATaking a larger overdraft
  2. BRaising more long term finance
  3. CDelaying supplier payments
  4. DChasing overdue debtors

Question 214

[1 marks]ratio analysis and working capital management
Why can holding a large cash balance for safety reduce profit?
  1. ACash is taxed each year
  2. BIdle cash earns nothing
  3. CCash loses value on the balance sheet
  4. DCreditors demand faster payment

Question 301

[1 marks]motivation theory and productivity
Labour productivity is measured as which of these?
  1. ATotal output of the factory
  2. BHours worked per unit made
  3. COutput per worker per period
  4. DWages paid for each unit sold

Question 302

[2 marks]motivation theory and productivity
According to Taylor's scientific management, what motivates a worker?
  1. ASecurity of long term employment
  2. BMoney paid for output produced
  3. CResponsibility for a whole task
  4. DRecognition given by the group

Question 303

[2 marks]motivation theory and productivity
What is the main risk of paying factory workers a piece rate?
  1. AWages become impossible to budget
  2. BSpeed is gained and quality lost
  3. CWorkers refuse to accept the scheme
  4. DOutput falls below the old level

Question 304

[2 marks]motivation theory and productivity
What did Mayo's Hawthorne studies show raises output?
  1. AAttention paid to the working group
  2. BHigher piece rates for each unit
  3. CBrighter lighting in the workshop
  4. DCloser supervision of every operative

Question 305

[2 marks]motivation theory and productivity
Maslow's hierarchy explains why a pay rise stops motivating. Why?
  1. AA need once met no longer motivates anyone
  2. BHigher pay is taxed at a higher rate
  3. CPay is not a need in the hierarchy
  4. DWorkers compare pay with each other

Question 306

[2 marks]motivation theory and productivity
In Maslow's hierarchy, which need is met immediately above safety needs?
  1. ASelf actualisation
  2. BSocial needs
  3. CPhysiological needs
  4. DEsteem needs

Question 307

[2 marks]motivation theory and productivity
Which of these is a hygiene factor in Herzberg's theory?
  1. ARecognition
  2. BCompany policy
  3. CResponsibility
  4. DAchievement

Question 308

[2 marks]motivation theory and productivity
Which of these is a motivator in Herzberg's theory?
  1. AAdvancement
  2. BStyle of supervision
  3. CJob security
  4. DWorking conditions

Question 309

[2 marks]motivation theory and productivity
Job enrichment gives a worker what?
  1. AA complete task with authority
  2. BA bonus tied to weekly output
  3. CMore tasks at the same level
  4. DA move between jobs each week or two

Question 310

[2 marks]motivation theory and productivity
A manager who assumes workers dislike work will do what, according to McGregor?
  1. ASupervise and control them closely
  2. BDelegate the difficult decisions to them
  3. CPay them on a results basis only
  4. DEnrich the work they are given

Question 311

[2 marks]motivation theory and productivity
Vroom's expectancy theory says an incentive scheme works only if what is true?
  1. AThe reward is set by the trade union
  2. BThe reward is paid in cash monthly
  3. CThe reward is one the worker values
  4. DThe reward is the same for everyone

Question 312

[2 marks]motivation theory and productivity
How does job rotation differ from job enlargement?
  1. AWorkers take on more of one job
  2. BWorkers are paid for each unit made
  3. CWorkers move between whole jobs
  4. DWorkers gain authority over a task

Question 313

[2 marks]motivation theory and productivity
Investing in better machinery raises productivity, but what does it commonly meet?
  1. AA legal ban on new equipment
  2. BA fall in the firm's fixed costs
  3. CResistance from workers fearing jobs
  4. DAn immediate rise in the wage rate paid

Question 401

[2 marks]business ethics and management by objectives
Business ethics is best described as which of these?
  1. AThe laws a business must obey
  2. BThe image a business projects to buyers
  3. CThe profit a business aims to make
  4. DMoral principles applied to decisions

Question 402

[2 marks]business ethics and management by objectives
An ethical firm often replaces profit maximisation with what?
  1. ASales growth targets
  2. BProfit satisficing
  3. CCost minimisation
  4. DRevenue maximisation

Question 403

[2 marks]business ethics and management by objectives
Which objective follows most directly from an environmental concern?
  1. AWidening the product range
  2. BRaising the dividend paid per share
  3. CShortening the working week
  4. DCutting waste and packaging used

Question 404

[2 marks]business ethics and management by objectives
How do ethical standards most often constrain a firm's marketing?
  1. AAdvertising must be in writing
  2. BPrices must be set below cost
  3. CClaims made about a product must be truthful
  4. DProducts must be sold locally

Question 405

[2 marks]business ethics and management by objectives
How can behaving ethically also serve a firm's commercial objectives?
  1. AIt exempts the firm from taxation
  2. BIt lowers the cost of raw materials
  3. CIt removes the need to advertise
  4. DIt differentiates and retains custom

Question 406

[2 marks]business ethics and management by objectives
Management by Objectives works in which way?
  1. AObjectives are published to customers
  2. BObjectives are reviewed by an auditor
  3. CObjectives are agreed and cascaded down
  4. DObjectives are set once by the shareholders

Question 407

[2 marks]business ethics and management by objectives
Under Management by Objectives, how is an individual manager's target set?
  1. ACopied from the previous year
  2. BImposed by the board of directors
  3. CJointly agreed with the superior
  4. DChosen freely by the manager

Question 408

[2 marks]business ethics and management by objectives
Why does Management by Objectives improve appraisal?
  1. APerformance is judged on results
  2. BPersonality is measured properly
  3. CManagers appraise themselves
  4. DAppraisal is then done yearly

Question 409

[2 marks]business ethics and management by objectives
What does Management by Objectives tend to drive managers away from?
  1. AMeetings with their subordinates
  2. BResults that cannot be measured
  3. CSpending within their own budget
  4. DTargets set for the whole year

Question 410

[2 marks]business ethics and management by objectives
Why does linking pay to an agreed objective weaken the system?
  1. AManagers avoid their own budgets
  2. BManagers negotiate soft targets
  3. CManagers work only for the money
  4. DManagers refuse to be appraised

Question 411

[2 marks]business ethics and management by objectives
In which environment does Management by Objectives fail most quickly?
  1. AOne with a participative culture
  2. BOne changing fast and unpredictably
  3. COne with capable senior managers
  4. DOne with measurable departmental output

Question 412

[2 marks]business ethics and management by objectives
Interdependence between departments creates which unfairness under Management by Objectives?
  1. AA target is set higher than last year
  2. BA target is agreed without discussion
  3. CA target is reviewed by the finance department
  4. DA target is missed through another's fault

Question 413

[1 marks]business ethics and management by objectives
Where does Management by Objectives add least?
  1. AIn a small owner run firm
  2. BIn a growing manufacturer
  3. CIn a divisional structure
  4. DIn a large multi site firm

Question 501

[1 marks]mergers and integration, stakeholders
A merger is which of these?
  1. AOne firm closing a rival down
  2. BTwo firms joining by agreement
  3. CTwo firms agreeing to fix prices
  4. DOne firm buying out another

Question 502

[2 marks]mergers and integration, stakeholders
Two supermarket chains merging is an example of which integration?
  1. AConglomerate
  2. BHorizontal
  3. CForward vertical
  4. DBackward vertical

Question 503

[2 marks]mergers and integration, stakeholders
Which is the largest single gain a merger of two retail chains expects?
  1. ACheaper shop refurbishment
  2. BLonger credit from the banks
  3. CGreater buying power over suppliers
  4. DLower rates of company tax

Question 504

[2 marks]mergers and integration, stakeholders
Why is a merger between two dominant firms often blocked or made conditional?
  1. AIt needs approval from every supplier
  2. BIt raises the wage bill of the firms
  3. CIt ends the smaller firm's brand name
  4. DIt reduces competition in the market

Question 505

[2 marks]mergers and integration, stakeholders
What is the commonest cause of a merger failing to deliver its savings?
  1. AIncompatible cultures
  2. BFalling raw material prices
  3. CRising interest rates
  4. DA weak advertising budget

Question 506

[1 marks]mergers and integration, stakeholders
Two merging chains find their stores overlap in the same towns. What follows?
  1. ABoth stores are refurbished
  2. BThe chains keep separate names
  3. CPrices are cut in those towns
  4. DSome stores are closed

Question 507

[2 marks]mergers and integration, stakeholders
How does a merger of two profitable retailers most directly benefit government?
  1. AConsumer prices are held down
  2. BUnemployment benefit payments are cut
  3. CMore corporation tax is collected
  4. DInterest rates can be lowered

Question 508

[2 marks]mergers and integration, stakeholders
Which government concern weighs against approving a supermarket merger?
  1. AOne firm will import fewer goods
  2. BOne firm will pay less rent
  3. COne firm employs more managers
  4. DOne dominant firm may raise prices

Question 509

[2 marks]mergers and integration, stakeholders
How does a competition authority usually let a large merger proceed?
  1. ABy taxing the merged firm at a higher rate
  2. BBy setting the prices the firm may charge
  3. CBy limiting the number of staff cut
  4. DBy requiring overlapping stores to be sold

Question 510

[2 marks]mergers and integration, stakeholders
Which group of employees is cut first when two chains merge?
  1. ATrainee managers newly hired
  2. BDelivery drivers on contract
  3. CDuplicated head office staff
  4. DShelf fillers in busy stores

Question 511

[2 marks]mergers and integration, stakeholders
Which gain does a merger offer to the workers who keep their jobs?
  1. AAn immediate cut in their workload
  2. BWider promotion within a bigger firm
  3. CA shorter journey to their workplace
  4. DA guaranteed rise in the hourly rate

Question 512

[3 marks]mergers and integration, stakeholders
Whether customers gain or lose from a supermarket merger depends mainly on what?
  1. AThe competition left in the market
  2. BThe cost of the merger to shareholders
  3. CThe number of own brand lines kept
  4. DThe size of the merged firm's profit

Question 513

[2 marks]mergers and integration, stakeholders
Why can a merger narrow the choice a shopper has?
  1. APrices are raised on every item
  2. BSuppliers refuse to deal with it
  3. CStore opening hours are shortened
  4. DDuplicate own brand lines are dropped

Question 601

[2 marks]technological change and business
What does computer aided design allow a manufacturer to do?
  1. ACut the wage rate paid to designers
  2. BSell the design to another producer
  3. CTest a design before cutting material
  4. DMake the product without any tooling

Question 602

[2 marks]technological change and business
What is the main production gain from robotics on an assembly line?
  1. ALower spending on maintenance
  2. BA wider range of products made each day
  3. CLess need for electric power
  4. DConsistent output at a steady rate

Question 603

[2 marks]technological change and business
Computerised stock control and barcodes make which system possible?
  1. AZero based budgeting
  2. BJust in time supply
  3. CCost plus pricing
  4. DBatch production

Question 604

[2 marks]technological change and business
How has mobile money most changed retailing where bank branches are few?
  1. ASuppliers deliver more quickly
  2. BPrices can be changed each day
  3. CCustomers can pay without cash
  4. DRetailers can borrow more cheaply

Question 605

[2 marks]technological change and business
How does a website change the market a small manufacturer can reach?
  1. AIt removes the need for stock
  2. BIt replaces its own workforce
  3. CIt sells well beyond its own town
  4. DIt ends the need to price goods

Question 606

[2 marks]technological change and business
Technological unemployment arises in which way?
  1. ASchool leavers enter the market
  2. BFirms close during a recession
  3. CMachines replace unskilled labour
  4. DWorkers leave for better paid jobs

Question 607

[2 marks]technological change and business
What happens to a firm's training costs when it adopts new technology?
  1. AThey rise as skills must be renewed
  2. BThey are met by the equipment seller
  3. CThey fall as machines need no skill
  4. DThey stay the same for several years

Question 608

[2 marks]technological change and business
Why is buying new technology risky for a firm with little finance?
  1. AIt must be bought for cash only
  2. BIt cannot be resold second hand
  3. CIt dates before it is paid for
  4. DIt cannot be insured at all

Question 609

[2 marks]technological change and business
Which local condition most limits the use of automated plant in Zimbabwe?
  1. AAn unreliable electricity supply
  2. BA ban on importing used machines
  3. CA shortage of unskilled workers
  4. DA high rate of company taxation

Question 610

[2 marks]technological change and business
Why is a shortage of foreign currency a barrier to modernising a factory?
  1. AMachines and spares are imported
  2. BExport orders must be paid in kind
  3. CWages must be paid in hard currency
  4. DLocal banks refuse to lend at all

Question 611

[2 marks]technological change and business
How does expensive technology affect entry into an industry?
  1. AIt raises the barriers to entry
  2. BIt removes the need for capital
  3. CIt leaves the barriers unchanged
  4. DIt lowers the barriers to entry

Question 612

[2 marks]technological change and business
Which technology has most levelled the field for a small trader?
  1. AA smartphone and a social media page
  2. BA computer aided design and manufacture suite
  3. CAn industrial robot arm
  4. DAn automated packaging line

Question 613

[1 marks]technological change and business
What advantage does digital advertising have over a newspaper page?
  1. AIt needs no design work done
  2. BIts results can be measured
  3. CIt costs the same each month
  4. DIt reaches only older buyers

Question 701

[2 marks]sources of business finance
The matching principle in financing means what?
  1. AFinance lasts as long as the asset
  2. BFinance costs less than the asset
  3. CFinance is raised from one source
  4. DFinance is repaid before the asset

Question 702

[2 marks]sources of business finance
Gearing measures which relationship?
  1. ADebt as a share of total capital
  2. BStock as a share of current assets
  3. CWages as a share of total costs
  4. DProfit as a share of turnover

Question 703

[2 marks]sources of business finance
Which form of business may offer its shares to the public?
  1. AA private company
  2. BA sole trader business
  3. CA public limited company
  4. DAn ordinary partnership

Question 704

[2 marks]sources of business finance
What does an existing shareholder lose when new shares are issued widely?
  1. AThe right to a fixed dividend
  2. BA share of control and profit
  3. CThe value of the firm's assets
  4. DThe ability to sell the holding

Question 705

[2 marks]sources of business finance
Why does a firm with unencumbered property borrow more cheaply?
  1. AIt pays less tax on its profit
  2. BIt has a higher gearing ratio
  3. CIt needs a smaller sum of money
  4. DIt can offer security to a lender

Question 706

[2 marks]sources of business finance
Why is retained profit the cheapest source of finance for a company?
  1. AIt never has an opportunity cost
  2. BNo interest and no issue costs at all
  3. CIt can be raised in any amount
  4. DIt is exempt from company tax

Question 707

[2 marks]sources of business finance
Under hire purchase, when does the firm become the owner of the machine?
  1. AOn paying the first deposit
  2. BOn insuring the machine fully
  3. COn signing the agreement
  4. DOn paying the last instalment

Question 708

[2 marks]sources of business finance
Why is leasing suited to equipment whose technology dates quickly?
  1. AIt is cheaper in total than any other source
  2. BIt carries no fixed regular payment
  3. CIt can be upgraded at the term's end
  4. DIt becomes the firm's own property

Question 709

[2 marks]sources of business finance
What does a firm never gain by leasing rather than buying a machine?
  1. AA known monthly cost
  2. BMaintenance in the price
  3. CThe use of the machine now
  4. DAn asset it can sell later

Question 710

[2 marks]sources of business finance
What is the chief danger of financing machinery with a bank loan?
  1. AInterest is due whether it earns or not
  2. BThe loan must be repaid in one sum
  3. CControl of the company is given away to a lender
  4. DThe machine cannot be insured

Question 711

[2 marks]sources of business finance
A debenture is best described as which of these?
  1. ALong term debt secured on assets
  2. BA share carrying a fixed dividend
  3. CA short term bank borrowing
  4. DCredit given by a supplier

Question 712

[2 marks]sources of business finance
Why should a firm never buy machinery out of its overdraft?
  1. AThe overdraft carries no interest
  2. BThe bank would take the machine as security
  3. CThe overdraft is repayable on demand
  4. DThe overdraft cannot be increased

Question 713

[1 marks]sources of business finance
What does a venture capitalist require in return for finance?
  1. ASecurity over the premises
  2. BA stake in the business
  3. CA share of the sales made
  4. DA fixed rate of interest

Question 801

[2 marks]methods of production and value analysis
Flow production is best described as which of these?
  1. AA single item made to order
  2. BA group of identical items made together
  3. CA product assembled by one worker
  4. DA standard product made continuously

Question 802

[2 marks]methods of production and value analysis
Why can a manufacturer serving a small seasonal market not use flow production?
  1. AThe workers cannot be trained
  2. BThe materials cannot be stored
  3. CThe line cannot be kept full
  4. DThe product cannot be priced

Question 803

[2 marks]methods of production and value analysis
What does a firm give up when it moves from job to flow production?
  1. AThe ability to buy in bulk
  2. BThe ability to employ workers
  3. CThe ability to vary the product
  4. DThe ability to sell on credit

Question 804

[2 marks]methods of production and value analysis
Why is a breakdown so costly on a flow production line?
  1. AWorkers are paid by the piece
  2. BSpare parts are never available
  3. COne stoppage halts the whole line
  4. DThe product cannot be reworked

Question 805

[2 marks]methods of production and value analysis
Which human problem does repetitive line work create?
  1. AA shortage of skilled craftsmen
  2. BDisputes over the piece rate
  3. CAbsenteeism and labour turnover
  4. DOvertime that cannot be paid

Question 806

[2 marks]methods of production and value analysis
Value analysis examines an existing product in order to do what?
  1. AExtend the range of models sold
  2. BMove it to a larger market
  3. CRaise the price it can carry
  4. DRemove any cost that adds no value

Question 807

[2 marks]methods of production and value analysis
How does value engineering differ from value analysis?
  1. AIt is applied at the design stage
  2. BIt is carried out by marketing
  3. CIt is applied after the launch
  4. DIt is applied to services only

Question 808

[2 marks]methods of production and value analysis
Which change is typical of a value analysis exercise?
  1. AAdding features to the product
  2. BRaising the advertising budget
  3. CLengthening the credit period
  4. DStandardising the components used

Question 809

[2 marks]methods of production and value analysis
Cutting the number of different components in a product also does what?
  1. AShortens the product's useful life
  2. BRaises the price customers will pay
  3. CRemoves the need for inspection
  4. DLowers the stock that must be held and insured

Question 810

[3 marks]methods of production and value analysis
What is the chief danger of value analysis driven only by cost?
  1. AThe product is cheapened and the brand suffers
  2. BThe design department loses its own budget
  3. CThe firm's suppliers refuse to deal with it
  4. DThe product takes longer to make than it once did

Question 811

[2 marks]methods of production and value analysis
What must value analysis rest on if it is to remove the right costs?
  1. AThe views of the sales force
  2. BThe prices charged by close rivals
  3. CResearch on what customers value
  4. DThe firm's own cost accounts

Question 812

[2 marks]methods of production and value analysis
For which product is value analysis of least use?
  1. AA one off craft piece
  2. BA packaged food line
  3. CA mass produced kettle
  4. DAn assembled bicycle

Question 901

[2 marks]marketing strategy and market research methods
A marketing strategy is best described as which of these?
  1. AA weekly schedule of advertisements to run
  2. BA long term plan to meet marketing aims
  3. CA list of the products a firm sells
  4. DA forecast of next season's sales

Question 902

[2 marks]marketing strategy and market research methods
Which feature of the fashion market shapes a manufacturer's strategy most?
  1. AProduction costs that never change
  2. BPrices fixed by government
  3. CA small number of buyers
  4. DVery short product life cycles

Question 903

[2 marks]marketing strategy and market research methods
Why can a clothing firm not sell a designer label and cheap fashion together?
  1. AThe same fabric would have to be used
  2. BThe positioning would contradict itself
  3. CThe law forbids two brand names in one firm
  4. DThe two need the same production line

Question 904

[2 marks]marketing strategy and market research methods
Fashion clothing is income elastic. What follows in a recession?
  1. ADemand becomes perfectly inelastic
  2. BSales hold up better than food
  3. CSales fall by more than incomes have
  4. DPrices rise to protect the margin

Question 905

[2 marks]marketing strategy and market research methods
What is meant by a new range cannibalising an existing one?
  1. AIt takes sales from the firm's own line
  2. BIt uses the same fabric and dye
  3. CIt replaces a rival's product line
  4. DIt is sold through the same shops as before

Question 906

[2 marks]marketing strategy and market research methods
Secondary research uses which kind of information?
  1. AInformation already published
  2. BInformation from a focus group
  3. CInformation gathered in store
  4. DInformation from a trial launch

Question 907

[2 marks]marketing strategy and market research methods
What is the chief weakness of secondary research for a fashion firm?
  1. AIt cannot be checked at all
  2. BIt takes months to collect
  3. CIt can be out of date
  4. DIt costs a great deal

Question 908

[1 marks]marketing strategy and market research methods
Primary research is best described as which of these?
  1. AInformation taken from a report
  2. BInformation held by a competitor
  3. CInformation printed by government
  4. DInformation collected first hand

Question 909

[2 marks]marketing strategy and market research methods
What is the main weakness of a focus group?
  1. AOne member can sway the rest
  2. BThe results cannot be recorded
  3. CIt costs less than a survey does
  4. DIt reaches too many respondents

Question 910

[2 marks]marketing strategy and market research methods
Why is observation valuable in researching fashion?
  1. AIt tests a garment not yet made
  2. BIt explains why a style is chosen by buyers
  3. CIt reaches a national sample
  4. DIt shows what people actually wear

Question 911

[2 marks]marketing strategy and market research methods
What is the main risk in test marketing a new fashion range?
  1. AThe whole range must be made
  2. BThe price cannot be varied
  3. CCompetitors see and copy it
  4. DThe test cannot be measured

Question 912

[2 marks]marketing strategy and market research methods
A quota sample is drawn in which way?
  1. AFrom volunteers who reply first
  2. BIn set numbers from chosen groups
  3. CFrom every customer on a list
  4. DAt random from the whole of the market

Question 913

[2 marks]marketing strategy and market research methods
Which research suits the question of what customers will find attractive?
  1. AQualitative work with real samples
  2. BThe firm's own sales records
  3. CA large postal questionnaire
  4. DPublished government population statistics

Question 1001

[2 marks]quality management and benchmarking
Benchmarking is best described as which activity?
  1. ATesting a sample of finished goods
  2. BInspecting output at every stage
  3. CComparing performance with the best
  4. DSetting a target from last year

Question 1002

[2 marks]quality management and benchmarking
Why is an external standard better than a firm's own past record?
  1. ACustomers judge it against rivals
  2. BPast records are rarely accurate
  3. CPast records cannot be compared
  4. DExternal data is always cheaper

Question 1003

[2 marks]quality management and benchmarking
What can benchmarking never produce on its own?
  1. AA comparison with a rival
  2. BAn innovation ahead of the leader
  3. CA measure of the gap that now exists
  4. DA target for the workforce

Question 1004

[2 marks]quality management and benchmarking
Why is benchmarking against a direct competitor difficult?
  1. ARivals work in another industry
  2. BRivals use the same equipment
  3. CRivals publish the same figures
  4. DRivals do not open their processes

Question 1005

[2 marks]quality management and benchmarking
Why is benchmarking on its own not a method of ensuring quality?
  1. AIt uses only financial figures
  2. BIt measures but does not improve
  3. CIt is done once every ten years
  4. DIt applies to products alone

Question 1006

[2 marks]quality management and benchmarking
Product quality is best described as which of these?
  1. AThe highest specification made
  2. BThe most expensive materials used
  3. CThe longest guarantee offered
  4. DFitness for the purpose the buyer expects

Question 1007

[2 marks]quality management and benchmarking
How does higher quality most directly raise a firm's margin?
  1. AIt supports a premium price
  2. BIt removes the need to advertise
  3. CIt shortens the production run
  4. DIt lowers the cost of materials

Question 1008

[2 marks]quality management and benchmarking
Which of these is a cost of poor quality?
  1. AWarranty claims and returns
  2. BAdvertising a new model
  3. CResearch and development
  4. DTraining of new recruits

Question 1009

[3 marks]quality management and benchmarking
In many markets acceptable quality is an order qualifier. What does that mean?
  1. AIt qualifies the firm for an export licence
  2. BIt wins the order against every rival
  3. CIt gets the firm considered, not chosen
  4. DIt is required by law before selling

Question 1010

[2 marks]quality management and benchmarking
Why does quality beyond what customers want earn nothing?
  1. AIt shortens the product's life
  2. BThey will not pay for the extra
  3. CIt cannot be measured properly
  4. DIt breaks consumer protection law

Question 1011

[2 marks]quality management and benchmarking
Why does a manufacturer seeking export orders need quality accreditation?
  1. AMany buyers will not trade without it
  2. BIt lowers the duty charged abroad
  3. CIt removes the need for research
  4. DIt raises the price obtainable

Question 1012

[2 marks]quality management and benchmarking
Which statement about quality and business success is soundest?
  1. AIt guarantees success on its own account
  2. BIt is necessary but not sufficient
  3. CIt matters least in food supply
  4. DIt matters only to large firms

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