Danho
ZIMSEC A Level · J2019

Business Studies Paper 2 June 2019

Questions
66
Total marks
350

Sit this paper online

Questions
66
Pass mark
40
Sit this paper

Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[1 marks]Business objectives
Which of the following is commonly identified as a business objective?
  1. AAvoiding any form of business growth
  2. BMinimising customer satisfaction levels
  3. CProfit maximisation
  4. DEliminating all quality control checks

Question 201

[1 marks]Management by objectives
What does the abbreviation MBO stand for in the context of a management approach involving periodic review, employee participation in objective-setting, and clear company objectives?

Answer this when you sit the paper.

Question 301

[2 marks]Privatisation
The government of a country is considering privatising its state owned transport services. Which of the following is a reason for doing so?
  1. AIt transfers the industry's existing debts onto the passengers who use the service
  2. BIt removes the government's power to set safety standards for vehicles in the industry
  3. CIt allows the government to fix the wages paid to every transport worker in the country
  4. DIt reduces public sector borrowing because the state stops funding a loss making service

Question 302

[2 marks]Privatisation
After transport services are privatised, several private operators compete on the same routes. What is the likely benefit to passengers?
  1. AOperators compete for custom, so services become more efficient and more responsive
  2. BThe ministry sets each fare, so passengers pay the same amount on every route
  3. CThe number of operators is capped, so each one keeps a protected route of its own
  4. DThe state keeps a majority shareholding, so passengers share in the operators' profits

Question 401

[1 marks]Business growth and integration
What term describes the merging of two firms that operate in the same industry and at the same stage of production, such as two fuel suppliers combining their operations?

Answer this when you sit the paper.

Question 501

[1 marks]Market research
In market research, what term describes a group of respondents selected to be representative of the target market as a whole?

Answer this when you sit the paper.

Question 601

[1 marks]Market research
Which of the following is a characteristic of primary data, compared to secondary data?
  1. AIt is quicker and cheaper to obtain since no new data collection is required
  2. BIt is already published and readily available, having been collected by someone else for another purpose
  3. CIt is collected first-hand for a specific purpose and is exclusive to the business
  4. DIt is historic information that may no longer be up to date by the time it is used

Question 701

[1 marks]Market segmentation
What term describes the sub-division of a large, heterogeneous market into submarkets of customers with homogeneous needs, such as segmenting by age or lifestyle?

Answer this when you sit the paper.

Question 801

[1 marks]Market segmentation
A business supplies school uniforms to many different schools, each with its own specifications. Why would segmenting its market by school be important to this supplier?
  1. AIt allows the supplier to allocate resources more efficiently by targeting the specific requirements of each school
  2. BIt eliminates the need for the supplier to conduct any market research before selling
  3. CIt removes the need for the supplier to produce more than one uniform design for its customers
  4. DIt guarantees the supplier a larger market share than every one of its competitors

Question 901

[1 marks]Leadership and management
Which of the following best distinguishes leadership from management?
  1. ALeadership focuses on maintaining stability, while management focuses on creating change within the organisation
  2. BLeadership minimises risk-taking, while management encourages workers to pursue challenging goals
  3. CLeadership controls people closely, while management trusts people to work independently on tasks
  4. DLeadership is based on personal power and influence, while management is based on positional authority

Question 1001

[1 marks]Delegation
Which of the following is a common reason a manager might delegate work to subordinates?
  1. ATo reduce subordinates' motivation by deliberately giving them no meaningful responsibility
  2. BTo ensure that decisions are always made without seeking any subordinate input at all
  3. CTo relieve pressure on the manager's own workload while preparing subordinates for future responsibility
  4. DTo avoid ever being held personally accountable for the outcome of any decision made

Question 1101

[1 marks]Training
Which of the following is a recognised benefit of training to an organisation?
  1. AIt guarantees that no employee will ever choose to leave the organisation once trained
  2. BIt reduces the number of mistakes made by workers, lowering rework costs
  3. CIt removes the need for the organisation to monitor the quality of its products
  4. DIt eliminates every cost associated with running the business on a daily basis

Question 1201

[1 marks]Financial statements
Which of the following is a recognised limitation of a balance sheet?
  1. AIt always shows the current market value of every asset owned by the business
  2. BIt records the exact amount of cash flowing in and out of the business each day
  3. CIt is a snapshot that shows a business's position only at one point in time
  4. DIt cannot be affected in any way by the choice of depreciation method used

Question 1301

[1 marks]Liquidity management
Which of the following would help improve a business's liquidity?
  1. AExtending the period allowed for debtors to pay their debts
  2. BIncreasing the level of idle stock held in the warehouse
  3. CReducing the discounts offered for prompt payment
  4. DLengthening the period allowed for creditors to be paid

Question 1401

[1 marks]Sources of finance
Which of the following is an advantage of financing a business through debt rather than issuing new shares?
  1. ALenders gain voting rights at the company's annual general meeting
  2. BLoan repayments never increase the business's liabilities
  3. COwnership of the business must be shared with the lender
  4. DInterest payments are tax deductible, unlike dividend payments

Question 1501

[1 marks]Financial statements
Why might the shareholders of XYZ Bank Ltd be interested in the bank's financial statements?
  1. ATo check the bank's compliance with health and safety regulations at its branches
  2. BTo determine the size of the bank's advertising budget for the coming financial year
  3. CTo assess the bank's liquidity and solvency, and its ability to pay dividends
  4. DTo assess the job satisfaction levels reported by the bank's own employees

Question 1601

[1 marks]Statistical measures
In statistics, what term describes the value that occurs most frequently within a set of data, such as a toy manufacturer's best-selling item?

Answer this when you sit the paper.

Question 1701

[1 marks]Business technology
Which of the following is a limitation of using computers in business accounting?
  1. AThey can store very large volumes of financial data over many years
  2. BThey are vulnerable to viruses and hacking, which can result in the loss of crucial data
  3. CThey make it easy to generate detailed reports using simple typed commands
  4. DThey allow fast manipulation and processing of large volumes of accounting data

Question 1801

[1 marks]Budgeting
Which of the following is an advantage of a business setting budgets?
  1. AThey lay out clear objectives and provide a sense of direction for the business
  2. BThey guarantee that every department will always meet its assigned targets
  3. CThey remove the need for management to ever review departmental performance
  4. DThey eliminate the need to allocate scarce resources between departments

Question 1901

[1 marks]Business location
Which of the following is a reason a business might choose to locate in a particular area?
  1. ANearness to sources of raw materials needed for production
  2. BThe unavailability of skilled labour anywhere within the surrounding area
  3. CPoor accessibility of the area for transport and distribution of goods
  4. DThe complete absence of any government incentives for businesses locating there

Question 2001

[1 marks]Capacity utilisation
Which of the following would most directly help a shoe manufacturer increase its capacity utilisation?
  1. APurchasing additional factory space without increasing the level of output produced
  2. BIncreasing sales so that a greater proportion of its production capacity is being used
  3. CLeaving idle machinery unused in order to preserve its future resale value
  4. DReducing the number of customer orders it is willing to accept

Question 2101

[1 marks]Work study
Which of the following is a recognised benefit of a work study programme to a fishery business?
  1. AIt guarantees increased profits for the business regardless of how it is implemented
  2. BIt removes the need for management support or commitment during implementation
  3. CIt improves the flow of work and the utilisation of space, equipment, and materials
  4. DIt completely eliminates employee fatigue and exhaustion during working hours

Question 2201

[1 marks]Financial calculations
A company's profit and loss account shows current sales of $20 million, cost of goods sold of $13 million, and expenses of $3 million. If a new product is introduced, sales are expected to rise by $12 million, cost of goods sold by $6 million, and expenses by $2 million. What is the expected gross profit after the new product is introduced?
  1. A$8 million
  2. B$19 million
  3. C$32 million
  4. D$13 million

Question 2301

[1 marks]Financial calculations
A company's profit and loss account shows current sales of $20 million, cost of goods sold of $13 million, and expenses of $3 million. If a new product is introduced, sales are expected to rise by $12 million, cost of goods sold by $6 million, and expenses by $2 million. What is the total cost of goods sold once the new product is introduced?

Answer this when you sit the paper.

Question 2401

[2 marks]Technology and employment
Charm Packaging Ltd is installing new technology in its production process. Which of the following is a likely positive effect on its employees?
  1. AThey are moved onto shorter contracts as each piece of equipment is installed
  2. BThey pay for the new equipment through a deduction from their monthly wages
  3. CThey lose the right to be consulted about the way their own jobs are organised
  4. DThey are retrained on the new equipment, which upgrades their skills and status

Question 2402

[2 marks]Technology and employment
Charm Packaging Ltd is installing machines that carry out tasks its workers used to do by hand. Which of the following is a likely negative effect on the workforce?
  1. ASome workers become redundant because the machines do the work they once did
  2. BWorkers' output per hour falls because the new machines run more slowly
  3. CWorkers repay the cost of their retraining out of their future bonus payments
  4. DWorkers are barred from applying for the technical posts the change creates

Question 2403

[2 marks]Technology and employment
Workers at Charm Packaging Ltd are paid a bonus linked to output. How is new technology in the factory likely to affect that bonus?
  1. AOutput per worker rises, so a larger productivity bonus can be earned
  2. BThe price of each package rises, so the bonus is calculated on revenue
  3. CThe firm cuts the hours each worker may work, so the bonus is shared out
  4. DOvertime rates are withdrawn, so the bonus replaces the pay that is lost

Question 2501

[2 marks]Product launch
Charm Packaging Ltd is deciding on the price for a new product it is about to launch. Why do the income levels of its target customers matter?
  1. AIncomes decide the rate of company tax the firm will pay on the product's profit
  2. BIncomes set the highest wage the firm may pay to its own production workers
  3. CIncomes fix the level of import duty charged on the firm's imported materials
  4. DHigher incomes make customers more able and more willing to buy the new product

Question 2502

[2 marks]Product launch
The new product from Charm Packaging Ltd faces several close substitutes already on sale. What does that mean for its launch price?
  1. AThe price should be set from the firm's own costs, ignoring what rivals charge
  2. BThe price must match the cheapest substitute exactly for the product to sell
  3. CThe price must be competitive, because buyers can switch easily to a rival product
  4. DThe price can be set well above rivals, because buyers rarely compare at a launch

Question 2503

[3 marks]Product launch
Charm Packaging Ltd is launching a product that most customers treat as a luxury rather than a necessity. What does this suggest about demand for it?
  1. ADemand responds weakly to a change in price, as customers must buy it anyway
  2. BDemand responds strongly to a change in price, as customers can do without it
  3. CDemand stays the same at whatever price the firm decides to charge for it
  4. DDemand is decided by the firm's production costs rather than by its price

Question 2504

[2 marks]Product launch
The government pays a subsidy to firms that produce packaging materials. How is this likely to affect the launch price set by Charm Packaging Ltd?
  1. AIts costs are lower, so it can set a lower introductory price to attract buyers
  2. BIts costs are higher, so it must set a higher introductory price than planned
  3. CIts price is fixed by the ministry that pays the subsidy to the industry
  4. DIts price is unaffected, because subsidies apply to exported goods alone

Question 2505

[1 marks]Product launch
A firm launching a new product sets a low introductory price to win a large share of the market quickly. What is this pricing strategy called?

Answer this when you sit the paper.

Question 2601

[2 marks]Employment regulations
Health and safety law requires Charm Packaging Ltd to protect workers on its factory floor. What is the main cost of complying?
  1. AThe firm has to raise the price of its packaging to cover its safety spending
  2. BProtective clothing, guards and safety drills all add to the firm's operating costs
  3. CThe firm loses the right to insure its premises against fire and flood damage
  4. DA fee is payable to the government for each accident the firm manages to avoid

Question 2602

[2 marks]Employment regulations
Charm Packaging Ltd meets the health and safety standards set for its industry. What is the benefit to the business?
  1. ATax falls because safety spending is refunded in full by the revenue authority
  2. BFewer injuries mean less production time lost and fewer compensation claims
  3. CMachinery lasts longer because safety rules limit the hours it may be run
  4. DRaw material costs fall because safety rules require smaller production batches

Question 2603

[2 marks]Employment regulations
A minimum wage applies to the workers employed by Charm Packaging Ltd. What does this mean for its lowest paid staff?
  1. AThe difference between the floor and their pay is met by the government
  2. BTheir pay cannot fall below the set floor, so they can meet basic living costs
  3. CTheir pay is capped at the set figure, which the firm may not exceed
  4. DThe floor applies to salaried managers but not to production workers

Question 2604

[2 marks]Employment regulations
Charm Packaging Ltd faces falling sales during an economic downturn while a minimum wage still applies. What problem does this create?
  1. AThe wage floor is met by the government whenever a firm's sales are falling
  2. BThe wage floor may be ignored until the firm's trading position recovers fully
  3. CThe wage floor still has to be met from smaller revenues, straining cash flow
  4. DThe wage floor falls automatically in line with the firm's own sales revenue

Question 2605

[2 marks]Employment regulations
Employment law forbids Charm Packaging Ltd from discriminating on grounds of sex when it recruits and pays staff. What is the effect on the business?
  1. AEvery employee in a department must be paid the same wage whatever the role
  2. BStaff are chosen and paid on ability, which widens the pool of talent available
  3. CPreference must be given to applicants who already live near the firm's premises
  4. DAn equal number of men and women must be employed in every department

Question 2701

[1 marks]Market share
In business, what term describes the proportion of total market sales held by one business, for example a firm holding 20% of sales in its industry?

Answer this when you sit the paper.

Question 2801

[1 marks]Stakeholders
What term describes individuals or groups, such as owners, customers, or industry associations, who have a direct interest in the activities of a business?

Answer this when you sit the paper.

Question 2901

[1 marks]Statistical measures
A business's monthly sales figures for a 12-month year total $134 400. What is the mean monthly sales figure?

Answer this when you sit the paper.

Question 3001

[1 marks]Statistical measures
A business's 12 monthly sales figures are arranged in ascending order. The two middle values are $11 300 and $11 400. What is the median monthly sales figure?

Answer this when you sit the paper.

Question 3101

[1 marks]Statistical measures
In a business's monthly sales data, the value $12 000 occurs more often than any other monthly sales figure. What is the mode of this sales data?

Answer this when you sit the paper.

Question 3201

[1 marks]Market share
A business's own sales have grown over the year, yet its market share has fallen. Which of the following best explains how this can happen?
  1. AThe business's operating costs increased at a faster rate than its revenue
  2. BTotal market sales grew at a faster rate than the business's own sales
  3. CThe business's own sales must actually have fallen during the course of the year
  4. DThe overall market must have shrunk significantly in size during the year

Question 3301

[1 marks]Business ownership
Sigma Pastries is a sole trader business, personally run day-to-day by its founder. Which of the following is an advantage typically associated with this form of ownership?
  1. AUnlimited liability protects the owner's personal assets from the business's debts
  2. BQuicker decision-making since the owner does not need to consult other owners
  3. CGreater access to capital markets than businesses that are incorporated
  4. DManagement responsibility is shared equally among several co-owners of the business

Question 3401

[2 marks]Business size
Two businesses are compared by the level of output each produces. What is the main limitation of using output as a measure of size?
  1. AOutput cannot be measured for a firm that sells a physical product to buyers
  2. BOutput appears in the balance sheet rather than in the income statement
  3. COutput changes when a firm alters the price that it charges its customers
  4. DTwo firms with equal output may employ very different amounts of capital

Question 3402

[2 marks]Business size
Which of the following describes market share as a criterion for comparing the size of two businesses?
  1. AThe proportion of the business's own sales that go to its largest customer
  2. BThe proportion of total sales in the market that the business itself makes
  3. CThe proportion of the business's shares that are held by its own directors
  4. DThe proportion of the business's revenue left after all its costs are paid

Question 3403

[2 marks]Business size
Why can market capitalisation not be used to compare the size of every pair of businesses?
  1. AIt needs a quoted share price, which an unlisted business does not have
  2. BIt counts the number of employees rather than the value of the business
  3. CIt is recalculated by the revenue authority once every ten trading years
  4. DIt is published in a currency that most businesses do not trade in daily

Question 3404

[3 marks]Business size
Two businesses are compared by the profit each earns in a year. Why might this give a misleading picture of their relative size?
  1. AProfit is measured before any revenue from the year's sales has been received
  2. BA small firm selling high value goods can earn more than a much larger one
  3. CProfit is the same figure as the capital the owners have invested in the firm
  4. DProfit is not recorded by a business that trades as a private limited company

Question 3405

[2 marks]Business size
What is the term for the total market value of a listed company's shares, found by multiplying its share price by the number of shares issued?

Answer this when you sit the paper.

Question 3406

[2 marks]Business size
Two businesses are compared by the number of people each employs. What is the main weakness of this criterion?
  1. AA capital intensive firm looks small because machines do most of its work
  2. BThe number employed is fixed by law according to the firm's legal status
  3. CThe number employed can be read from the firm's own cash flow statement
  4. DThe count includes a firm's suppliers as well as the people it pays directly

Question 3407

[2 marks]Business size
A student compares two businesses using a single criterion of size. What is the strongest argument for using more than one?
  1. AEvery criterion produces the same ranking, so an extra one confirms the first
  2. BOne criterion is enough, because size is properly measured by turnover alone
  3. CCriteria may be combined when both firms trade within the same country
  4. DEach criterion favours a different kind of firm, so several give a fuller view

Question 3501

[1 marks]State-owned enterprises
Which of the following is an advantage typically associated with state-owned enterprises?
  1. AThey are primarily driven by the goal of maximising profit for private shareholders
  2. BThey rely exclusively on selling shares to members of the public for capital
  3. CSurpluses generated belong to the nation, benefiting the public rather than private shareholders
  4. DThey compete freely against private firms without receiving any government support

Question 3601

[1 marks]Privatisation
Which of the following is a recognised benefit of privatisation to an economy?
  1. AIt creates a profit motive that encourages greater efficiency in the business
  2. BIt guarantees that public goods will continue to be produced at the same level
  3. CIt removes the government's need for tax revenue entirely
  4. DIt always results in lower prices for every consumer regardless of market conditions

Question 3701

[1 marks]Motivation
Which of the following is a non-financial method a bank might use to motivate its workers?
  1. APaying employees performance-related bonuses tied to individual output
  2. BIntroducing a profit-sharing scheme that rewards staff financially
  3. COffering employees opportunities for promotion and career development
  4. DIncreasing employees' hourly wage rates across the whole workforce

Question 3801

[1 marks]Organisational structure
Which of the following is an advantage of an organisation adopting a hierarchical organisational structure?
  1. AIt speeds up decisions by eliminating several layers of management entirely
  2. BIt gives every employee within the organisation equal decision-making authority
  3. CIt shows a clear chain of command from senior management down to junior staff
  4. DIt removes the need for the organisation to define clear job roles

Question 3901

[1 marks]Organisational structure
Which of the following is a benefit of decentralisation to a business?
  1. ADecisions can be made faster at the local level, closer to where they are needed
  2. BIt always reduces the business's overall operating costs across every branch
  3. CIt guarantees complete consistency in the decisions made across all branches
  4. DIt removes the need for junior managers to ever develop decision-making skills

Question 4001

[1 marks]Market segmentation
Which of the following is a reason a shoe manufacturer might segment its market?
  1. ATo standardise its product so that it is identical for every single customer
  2. BTo increase its production costs deliberately across all of its product lines
  3. CTo remove the need for the manufacturer to conduct any further market research
  4. DTo tailor its marketing mix to the different needs of each customer group

Question 4101

[1 marks]Market research
What term describes research data that a business collects first-hand for its own specific purpose, for example through surveys, interviews, or observation?

Answer this when you sit the paper.

Question 4201

[1 marks]Product development
Which of the following is a reason a detergent manufacturer might develop new products?
  1. ATo replace products that have entered the decline stage of their product life cycle
  2. BTo reduce the overall range of products made available to consumers
  3. CTo avoid having to compete directly with rival detergent brands
  4. DTo remove the need for any further product development in future

Question 4301

[1 marks]Pricing
What term describes a pricing strategy in which a business deliberately sets a low initial price for a new product in order to gain market share quickly?

Answer this when you sit the paper.

Question 4401

[1 marks]Quality management
Which of the following is a benefit of producing quality products to an organisation?
  1. AIt guarantees the business will face no competition
  2. BIt removes the need for any future quality control checks
  3. CIt always eliminates the organisation's production costs entirely
  4. DIt builds customer loyalty and encourages repeat purchases

Question 4501

[1 marks]Quality management
What term describes the process of comparing a business's performance against best practice in the industry, in order to help set quality standards?

Answer this when you sit the paper.

Question 4601

[1 marks]Sources of finance
Which of the following is a common circumstance under which a business might require additional finance?
  1. AExpanding or growing the business
  2. BDistributing all of its profits as dividends
  3. CReducing its number of product lines
  4. DDeliberately shrinking its market share

Question 4701

[1 marks]Working capital management
Which of the following is a method a business might use to improve control of its working capital?
  1. AIncreasing the level of idle stock held unnecessarily in its warehouse
  2. BDelaying payment to its own creditors for an indefinite period of time
  3. CReducing the average period taken by debtors to pay what they owe
  4. DExtending the length of time it typically takes to sell off its stock

Question 4801

[1 marks]Break-even analysis
What term describes the level of output at which a business's total revenue exactly equals its total costs, so that it makes neither a profit nor a loss?

Answer this when you sit the paper.

Question 4802

[1 marks]Break-even analysis
Which of the following is a recognised use of break-even analysis to a business?
  1. AIt guarantees that the business will always be profitable in every period
  2. BIt automatically accounts for economies of scale at every level of output
  3. CIt removes the need for the business to monitor its costs going forward
  4. DIt helps identify the minimum level of sales needed to avoid making a loss

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