Danho
ZIMSEC A Level · 9198/2 · N2015

Business Studies Paper 2 November 2015

Questions
128
Total marks
250
Syllabus code
9198/2

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Questions
128
Pass mark
77
Sit this paper

Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[2 marks]liquidity ratios and financial statements
Job production is best described as which method?
  1. ASeveral models made on one line
  2. BIdentical items made in groups
  3. CA standard product made without a break
  4. DOne item completed before the next

Question 102

[2 marks]liquidity ratios and financial statements
Niche marketing aims the whole marketing mix at what?
  1. AOne small, narrowly defined segment
  2. BTwo segments at different prices
  3. CEvery buyer the firm can reach
  4. DThe largest segment in the whole market

Question 103

[2 marks]liquidity ratios and financial statements
Using the Statement of Financial Position extract given in the case, calculate Garmotec Designs' current ratio, to two decimal places.

Answer this when you sit the paper.

Question 104

[2 marks]liquidity ratios and financial statements
A firm's current ratio is below 1:1. What does that show?
  1. AThe firm has borrowed long term
  2. BShort term debts exceed current assets
  3. CThe firm is trading at a loss
  4. DStock is the largest of its current assets

Question 105

[2 marks]liquidity ratios and financial statements
Using the Statement of Financial Position extract given in the case, calculate Garmotec Designs' acid test (quick) ratio, to two decimal places.

Answer this when you sit the paper.

Question 106

[2 marks]liquidity ratios and financial statements
Why does the acid test give a sharper warning than the current ratio for a clothing firm?
  1. AFashion stock is hard to sell fast
  2. BCash is excluded from the acid test
  3. CCreditors are left out of both tests
  4. DDebtors always pay within a month

Question 107

[2 marks]liquidity ratios and financial statements
Why is a large bank overdraft a particular danger to an illiquid firm?
  1. AIt is repayable on demand
  2. BIt carries no interest charge
  3. CIt is secured on the stock held
  4. DIt cannot be increased at all

Question 108

[2 marks]liquidity ratios and financial statements
How does turning an overdraft into a long term loan improve liquidity?
  1. AIt leaves current liabilities
  2. BIt raises the value of assets
  3. CIt converts stock into cash
  4. DIt removes the interest charge

Question 109

[2 marks]liquidity ratios and financial statements
In a sale and leaseback of its premises, what does a company keep?
  1. AThe title to the premises
  2. BThe use of the premises
  3. CAny future rise in value
  4. DThe right to sublet it on

Question 110

[2 marks]liquidity ratios and financial statements
Why does historic cost make a balance sheet understate a firm's worth?
  1. ACash is shown at the year's rate
  2. BLand is shown at what it cost
  3. CDebtors are shown after discount
  4. DStock is shown at its sale price

Question 111

[2 marks]liquidity ratios and financial statements
Which asset of a small design house never appears on its balance sheet?
  1. AThe machines it owns outright
  2. BThe cash held in its bank account
  3. CIts stock of finished garments
  4. DIts own reputation with buyers

Question 112

[2 marks]liquidity ratios and financial statements
Why can a balance sheet be made to flatter a company?
  1. AIt is a snapshot of one day
  2. BIt is prepared by an auditor
  3. CIt is published once a decade
  4. DIt omits all the liabilities

Question 113

[1 marks]liquidity ratios and financial statements
Why is a fixed asset's net book value a judgement rather than a fact?
  1. AThe asset may be sold at a loss
  2. BAssets are revalued every year
  3. CDepreciation rests on estimates
  4. DThe cost paid is never recorded

Question 201

[2 marks]labour turnover and motivation
A firm employing 200 people on average loses 30 of them in a year. What is its labour turnover rate?
  1. A6.7 %
  2. B13 %
  3. C15 %
  4. D30 %

Question 202

[2 marks]labour turnover and motivation
Which cause of high labour turnover is entirely within a firm's control?
  1. AWorkers retiring at the usual age
  2. BStaff leaving to study full time
  3. CPay below the local going rate
  4. DA new employer opening nearby

Question 203

[2 marks]labour turnover and motivation
Why do ambitious workers leave a firm that is otherwise well run?
  1. AThe work is done in teams
  2. BThere is no path to promotion
  3. CThe premises are too far away
  4. DThe pay is reviewed each year

Question 204

[2 marks]labour turnover and motivation
A new employee resigns within three months. Which failing does this suggest?
  1. APoor selection and induction
  2. BA wage below the minimum
  3. CToo little overtime offered
  4. DAn unsafe place of work

Question 205

[2 marks]labour turnover and motivation
Why does labour turnover rise across a district when a new factory opens?
  1. AExisting firms cut their hours
  2. BAlternative jobs become plentiful
  3. CLocal wages are held down by law
  4. DTraining becomes more expensive

Question 206

[2 marks]labour turnover and motivation
Herzberg calls pay a hygiene factor. What does raising it achieve?
  1. AIt replaces the need to train
  2. BIt motivates for many years
  3. CIt ends absenteeism entirely
  4. DIt removes dissatisfaction

Question 207

[2 marks]labour turnover and motivation
What does job enrichment add that job enlargement does not?
  1. AA higher rate of basic pay
  2. BResponsibility for the outcome
  3. CA move to another department
  4. DMore tasks of the same kind

Question 208

[2 marks]labour turnover and motivation
A realistic job preview reduces turnover in which way?
  1. AThe recruit is trained beforehand
  2. BThe recruit signs a longer contract
  3. CThe recruit knows what to expect
  4. DThe recruit is paid a bonus

Question 209

[2 marks]labour turnover and motivation
What is the purpose of an exit interview?
  1. ATo choose a replacement worker
  2. BTo settle the final wage owed
  3. CTo persuade the worker to stay on longer
  4. DTo learn why the worker is leaving

Question 210

[2 marks]labour turnover and motivation
Why can heavy training raise a firm's labour turnover?
  1. ATrained staff demand less overtime
  2. BTraining costs come out of wages
  3. CTraining keeps workers away from the job
  4. DTrained staff are poached by rivals

Question 211

[1 marks]labour turnover and motivation
Which of these is a non financial way to recognise good work?
  1. AA rise in the piece rate
  2. BPublic praise from a manager
  3. CA bonus paid each quarter
  4. DA share of the year's profit

Question 212

[2 marks]labour turnover and motivation
Why is some labour turnover good for an organisation?
  1. AWage costs fall automatically
  2. BTraining budgets can be cut
  3. CSupervision becomes easier
  4. DNew people bring fresh ideas

Question 213

[2 marks]labour turnover and motivation
What is the test of whether a retention measure is worth its cost?
  1. AIt is offered to every employee
  2. BIt is agreed with the trade union
  3. CIt costs less than turnover does
  4. DIt raises output in the same year

Question 301

[2 marks]sources of finance
Which source is the wrong match for building a new factory?
  1. AA long term loan
  2. BA bank overdraft
  3. CA rights issue
  4. DRetained profit

Question 302

[2 marks]sources of finance
Why can a highly geared firm not safely borrow more?
  1. ALenders may not charge interest
  2. BShareholders would lose all their control
  3. CInterest must be paid in a bad year
  4. DThe tax charge would rise sharply

Question 303

[2 marks]sources of finance
Which of these may raise capital on a stock exchange?
  1. AA private limited company
  2. BA registered co-operative
  3. CA limited partnership
  4. DA public limited company

Question 304

[2 marks]sources of finance
Why is loan interest cheaper for a company than a dividend of the same size?
  1. AInterest is paid only in profit
  2. BInterest is allowed against tax
  3. CInterest is fixed by the lender
  4. DInterest is paid to shareholders

Question 305

[2 marks]sources of finance
A firm needs money within a week. Which source can it use?
  1. AA rights issue
  2. BA debenture issue
  3. CA public share issue
  4. DA bank overdraft

Question 306

[2 marks]sources of finance
Which is the chief attraction of financing from retained profit?
  1. AIt pleases every shareholder
  2. BNo interest and no repayment
  3. CIt carries no opportunity cost
  4. DIt can be raised in any sum

Question 307

[2 marks]sources of finance
Why can retained profit rarely finance a whole new factory?
  1. AIt is limited to profit kept back
  2. BIt raises the firm's gearing
  3. CIt cannot be used for buildings
  4. DIt must be repaid within a single year

Question 308

[2 marks]sources of finance
What does a lender take as security on a mortgage to build a factory?
  1. AThe firm's stock of goods
  2. BThe debts owed by customers
  3. CThe directors' own salaries
  4. DThe land and the building

Question 309

[2 marks]sources of finance
A rights issue offers new shares to whom?
  1. AThe firm's largest creditors
  2. BThe general investing public
  3. CThe company's own employees
  4. DExisting shareholders first

Question 310

[2 marks]sources of finance
Which advantage do ordinary shares have over a loan in a bad trading year?
  1. AThe shares can be cancelled
  2. BThe holders can be replaced
  3. CThe capital can be called in
  4. DThe dividend can be passed

Question 311

[2 marks]sources of finance
What may a private limited company not do with its shares?
  1. AIssue them to a new director
  2. BAdvertise them to the public
  3. CSell them to a family member
  4. DTransfer them by agreement

Question 312

[2 marks]sources of finance
Why might a firm rent an existing factory rather than build one?
  1. ARent is cheaper than any loan
  2. BRates are not payable on rent
  3. CThe building can then be sold
  4. DCapital is not tied up in bricks

Question 313

[1 marks]sources of finance
How is a large factory most often financed in practice?
  1. AFrom a government grant
  2. BFrom one bank loan alone
  3. CFrom a mix of sources
  4. DFrom retained profit alone

Question 401

[2 marks]production methods
Flow production is economic only where demand has which feature?
  1. AIt is spread over many models
  2. BIt is met by a single order
  3. CIt is seasonal and varied
  4. DIt is large and continuous

Question 402

[3 marks]production methods
Switching from job to flow production changes a firm's cost structure how?
  1. ABoth fixed and variable costs per unit rise
  2. BBoth fixed and variable costs per unit fall
  3. CFixed costs fall, variable cost per unit rises
  4. DFixed costs rise, variable cost per unit falls

Question 403

[2 marks]production methods
What happens to the skilled craftsmen when a firm adopts flow production?
  1. ATheir work becomes semi skilled
  2. BThey supervise the whole line
  3. CTheir pay rises with the output
  4. DThey are trained as engineers

Question 404

[2 marks]production methods
What kind of material supply does a flow line require?
  1. AUniform and uninterrupted
  2. BDelivered once every season
  3. CBought from a single supplier
  4. DVaried and bought in small lots

Question 405

[2 marks]production methods
What does a firm lose when its flow line is set up?
  1. AThe ability to employ workers
  2. BThe right to sell on credit
  3. CThe chance of bulk discounts
  4. DThe speed of changing design

Question 406

[1 marks]production methods
Which technique should be used before committing capital to a flow line?
  1. AMarket segmentation
  2. BCritical path analysis
  3. CInvestment appraisal
  4. DValue analysis

Question 407

[2 marks]production methods
Which feature of furniture makes job production suitable for it?
  1. AIt is made from a single material
  2. BIt is bought to a buyer's measurements
  3. CIt is replaced every few months
  4. DIt is sold in very large quantities each year

Question 408

[2 marks]production methods
Why does a bespoke furniture maker earn a higher margin per piece?
  1. AIts materials cost far less
  2. BIts overheads are spread wider
  3. CA unique piece carries a premium
  4. DIt is sold through retailers

Question 409

[2 marks]production methods
Why does job production protect a small maker's cash flow?
  1. AGoods are made against orders
  2. BCustomers pay only on delivery
  3. CMaterials are bought in bulk
  4. DWorkers are paid by the piece

Question 410

[2 marks]production methods
Why is the unit cost of a job produced item high?
  1. AHeavy spending on advertising
  2. BHigh rent on a large factory
  3. CSkilled labour and no bulk buying
  4. DExpensive specialised machinery

Question 411

[2 marks]production methods
Why is losing one craftsman serious for a job producer?
  1. AIt raises the wage bill sharply
  2. BIt breaches the firm's contract
  3. CIt is a direct loss of capacity
  4. DIt ends the firm's bulk orders

Question 412

[2 marks]production methods
Why is quoting for each job risky for a furniture maker?
  1. AQuotes must be given in writing
  2. BCustomers compare every quote
  3. CThe price cannot be changed
  4. DAn error comes off the margin

Question 413

[1 marks]production methods
Which method gives some economies of scale while keeping variety?
  1. AFlow production
  2. BCell production
  3. CBatch production
  4. DJob production

Question 501

[2 marks]organisational structure
Decentralisation means what?
  1. ALayers removed from the chart
  2. BEvery decision taken at the head office
  3. CAuthority passed down the hierarchy
  4. DDepartments merged into one

Question 502

[2 marks]organisational structure
Why does a branch manager often decide better than head office?
  1. AHead office reports too often
  2. BThe branch pays less in rent
  3. CThe local market is known best
  4. DThe branch has more capital

Question 503

[2 marks]organisational structure
How does decentralisation help a company plan its succession?
  1. APay is set at one national rate
  2. BFewer managers are then needed
  3. CHead office keeps every record
  4. DDivisional heads learn to manage

Question 504

[2 marks]organisational structure
Making each branch a profit centre allows management to do what?
  1. ACut the number of branches
  2. BBuy all supplies centrally
  3. CMeasure each unit's performance
  4. DSet one price for the whole firm

Question 505

[2 marks]organisational structure
What does a company lose by decentralising its buying?
  1. AControl of its own prices
  2. BSpeed in serving customers
  3. CDiscounts from bulk orders
  4. DThe loyalty of its staff

Question 506

[2 marks]organisational structure
In a matrix structure an employee reports to whom?
  1. AA functional head and a project head
  2. BA supervisor on each shift
  3. COne departmental manager
  4. DThe managing director and nobody else

Question 507

[2 marks]organisational structure
Which kind of work suits a matrix structure best?
  1. ASelling one product in one area
  2. BProject work drawing on several skills
  3. CRoutine clerical work keeping the records
  4. DRepetitive work on a flow line

Question 508

[2 marks]organisational structure
Which principle does a matrix structure break?
  1. ASpan of control
  2. BUnity of command
  3. CChain of command
  4. DDivision of labour

Question 509

[2 marks]organisational structure
Why does appraisal become contested in a matrix organisation?
  1. ATargets change every quarter
  2. BTwo managers judge one person
  3. CPay is fixed by the project team
  4. DNobody keeps a written record

Question 510

[2 marks]organisational structure
Why is a matrix structure expensive to run?
  1. ALarger premises are required
  2. BMore managers and more meetings
  3. CMore machinery on each site
  4. DHigher wages for every worker

Question 511

[2 marks]organisational structure
How does a matrix structure use a scarce specialist well?
  1. AThe specialist is paid a bonus
  2. BThe specialist heads a department
  3. CThe specialist serves several projects
  4. DThe specialist trains all the new recruits

Question 512

[2 marks]organisational structure
For which organisation is a matrix structure unsuitable?
  1. AA consultancy with clients
  2. BA small routine workshop
  3. CA large building contractor
  4. DAn aerospace manufacturer

Question 513

[1 marks]organisational structure
Which arrangement captures much of a matrix's benefit at less cost?
  1. AA regional structure
  2. BA taller hierarchy
  3. CTemporary project teams
  4. DA wider span of control

Question 601

[2 marks]pricing
What does the variable cost per unit set for a firm's price?
  1. AThe ceiling that the market will accept
  2. BThe margin it will earn on a sale
  3. CThe price at which it will break even exactly
  4. DThe floor below which it should not sell

Question 602

[2 marks]pricing
Price elasticity of demand measures what?
  1. AHow demand responds to price
  2. BHow supply responds to price
  3. CHow price responds to costs
  4. DHow demand responds to income

Question 603

[2 marks]pricing
In an oligopoly, what most constrains a firm's pricing?
  1. AThe wage bill it must meet
  2. BThe reaction of its rivals
  3. CThe cost of its materials
  4. DThe tax charged on sales

Question 604

[2 marks]pricing
Which government action directly raises the price a customer pays?
  1. AA maximum price order
  2. BA grant for new machinery
  3. CAn indirect tax on the good
  4. DA subsidy to the producer

Question 605

[2 marks]pricing
A firm with spare capacity may price an extra order at what level?
  1. AAbove its variable cost
  2. BBelow its variable cost
  3. CAbove the market price
  4. DAbove its total cost

Question 606

[2 marks]pricing
Price skimming launches a product in which way?
  1. AAt cost plus a fixed margin
  2. BAt the price rivals charge
  3. CAt a low price to gain share
  4. DAt a high price to early buyers

Question 607

[2 marks]pricing
Which condition must hold for skimming to work?
  1. AThe product is new or clearly better
  2. BThe market is highly price sensitive
  3. CThe firm has spare capacity to fill
  4. DRivals sell an identical product

Question 608

[2 marks]pricing
What is the chief drawback of price skimming?
  1. ACosts are not recovered early
  2. BVolume can never be increased
  3. CHigh margins attract competitors
  4. DThe price cannot be lowered

Question 609

[2 marks]pricing
Penetration pricing aims to achieve what?
  1. ACosts recovered in year one
  2. BMarket share won quickly
  3. CThe highest margin per unit
  4. DA premium quality image

Question 610

[2 marks]pricing
What is the main risk of penetration pricing?
  1. ADemand proves to be inelastic
  2. BA rival matches the low price
  3. CCapacity cannot be filled
  4. DThe product looks too costly

Question 611

[2 marks]pricing
What does going rate pricing ignore?
  1. AThe firm's own cost structure
  2. BThe prices its rivals charge
  3. CThe size of the total market
  4. DThe stage of the life cycle

Question 612

[2 marks]pricing
Pricing a good at $9.99 rather than $10 is best described as what?
  1. AA skimming strategy
  2. BA cost plus method
  3. CA penetration strategy
  4. DA psychological tactic

Question 613

[1 marks]pricing
A loss leader is priced low in order to do what?
  1. AMatch a rival's price cut
  2. BTest a new market segment
  3. CClear obsolete stock quickly
  4. DDraw buyers to other goods

Question 701

[2 marks]business environment
By which measure other than profit might a business judge its success?
  1. AThe stock it holds in reserve
  2. BThe tax it settles each year
  3. CSurvival and growth in share
  4. DThe wages it pays its staff

Question 702

[2 marks]business environment
What is the commonest cause of small business failure?
  1. AA weak brand name
  2. BOld machinery
  3. CHigh import duties
  4. DPoor management

Question 703

[2 marks]business environment
How can a profitable business still be forced to close?
  1. AIt runs out of cash to pay
  2. BIt sells below its total cost
  3. CIt employs too few workers
  4. DIt holds too little stock

Question 704

[2 marks]business environment
Why does high inflation make business planning unreliable?
  1. ACosts and prices change fast
  2. BInterest rates are then fixed
  3. CWages are set by government
  4. DDemand becomes fully elastic

Question 705

[2 marks]business environment
A rise in interest rates hits demand for which goods hardest?
  1. ABasic foods and staples
  2. BServices bought for cash
  3. CGoods sold for export
  4. DDurables bought on credit

Question 706

[2 marks]business environment
A weaker local currency has which effect on a manufacturer?
  1. AImported inputs cost more
  2. BLocal wages must be cut
  3. CExport prices abroad rise
  4. DInterest charges are fixed

Question 707

[2 marks]business environment
How does an unreliable power supply raise a firm's costs directly?
  1. AA generator must be run
  2. BStock must be insured
  3. CWages have to be raised
  4. DPrices must be reduced

Question 708

[2 marks]business environment
Why does market research contribute to a firm's success?
  1. AIt removes the need to advertise
  2. BIt lowers the cost per unit
  3. CIt sells what buyers want
  4. DIt shortens the credit period

Question 709

[2 marks]business environment
Which location factor matters most to a small retailer?
  1. ANearness to a raw material
  2. BNearness to a rival's depot
  3. CNearness to a port
  4. DNearness to its customers

Question 710

[2 marks]business environment
Which of these is a legal factor affecting a business?
  1. AThe size of the population
  2. BThe rate of price inflation
  3. CThe strength of a competitor
  4. DMinimum wage legislation

Question 711

[2 marks]business environment
How can a pressure group affect a manufacturer's decisions?
  1. ABy publicising its pollution
  2. BBy approving its accounts
  3. CBy setting its selling prices
  4. DBy fixing its wage rates

Question 712

[2 marks]business environment
Which of these is an internal factor a business controls?
  1. AThe tariff on its imports
  2. BThe training it provides
  3. CThe level of interest rates
  4. DThe rate of unemployment

Question 713

[1 marks]business environment
Which factor decides long term success rather than short term survival?
  1. AThe current stock level
  2. BThe size of the overdraft
  3. CThis month's cash balance
  4. DThe ability to innovate

Question 801

[2 marks]budgeting and budgetary control
A budget is best described as which of these?
  1. AA statement of the firm's assets
  2. BA record of everything spent last year
  3. CA forecast of the market's growth
  4. DA financial plan for a future period

Question 802

[2 marks]budgeting and budgetary control
What is the master budget?
  1. AThe budget the board may change
  2. BAll the budgets brought together
  3. CThe budget for capital spending
  4. DThe largest of the department budgets

Question 803

[2 marks]budgeting and budgetary control
Which budget is indispensable because running out of cash closes a firm?
  1. AThe labour budget
  2. BThe cash budget
  3. CThe sales budget
  4. DThe purchases budget

Question 804

[2 marks]budgeting and budgetary control
Investigating only the significant variances is which practice?
  1. AFlexible budgeting
  2. BManagement by exception
  3. CZero based budgeting
  4. DManagement by objectives

Question 805

[2 marks]budgeting and budgetary control
Why does letting managers help set their budgets improve results?
  1. AThey need not report the variance
  2. BThey can then spend without limit
  3. CThey commit to a target they set
  4. DThey can change the figures later

Question 806

[2 marks]budgeting and budgetary control
Budgetary slack is created when a manager does what?
  1. ASpends the whole of the budget by year end
  2. BReports a variance to the directors
  3. CSets a target above last year's level
  4. DOverstates cost and understates revenue

Question 807

[2 marks]budgeting and budgetary control
Why does a department spend up to its limit near the year end?
  1. ATo clear the stock it is holding
  2. BTo protect next year's allocation
  3. CTo reduce the tax the firm pays
  4. DTo meet the sales budget agreed

Question 808

[2 marks]budgeting and budgetary control
Incremental budgeting sets next year's figure in which way?
  1. ALast year's plus a percentage
  2. BFrom the sales forecast alone
  3. CFrom the industry average cost
  4. DFrom nothing, justifying each item

Question 809

[2 marks]budgeting and budgetary control
Zero based budgeting requires a manager to do what?
  1. AJustify every item of spending
  2. BRepeat last year's allocation
  3. CSpend nothing in the first month
  4. DSet the budget at break even

Question 810

[2 marks]budgeting and budgetary control
A flexible budget is used where which factor is uncertain?
  1. AThe identity of the buyer
  2. BThe level of output
  3. CThe wage rate agreed
  4. DThe rate of company tax

Question 811

[2 marks]budgeting and budgetary control
How does a manager damage the business while meeting this year's budget?
  1. ABy transferring staff elsewhere
  2. BBy reporting the variance late
  3. CBy raising the prices charged to customers
  4. DBy cutting maintenance and training

Question 812

[2 marks]budgeting and budgetary control
Why can every budget in a firm be wrong at once?
  1. AAll are checked by the auditor
  2. BAll are set by the same manager
  3. CAll rest on the sales forecast
  4. DAll are prepared in one month

Question 813

[1 marks]budgeting and budgetary control
What does a budget give a manager besides a target?
  1. AAuthority to spend a sum
  2. BA guaranteed level of output
  3. CFreedom from any appraisal
  4. DA share of the year's profit

Question 901

[2 marks]decision trees
On a decision tree, what does a square node represent?
  1. AThe expected value of a branch
  2. BA point where chance decides
  3. CA point where a choice is made
  4. DThe cost of an activity

Question 902

[1 marks]decision trees
On a decision tree, what does a circle node represent?
  1. AA chance event
  2. BA finished project
  3. CA decision point
  4. DA money outcome

Question 903

[3 marks]decision trees
A course of action has two possible outcomes: a profit of $80 000 with a probability of 0.6, and a profit of $30 000 with a probability of 0.4. Calculate its expected value, in dollars.

Answer this when you sit the paper.

Question 904

[2 marks]decision trees
In which direction is a decision tree evaluated?
  1. AFrom the top downwards
  2. BFrom the largest branch first
  3. CFrom right to left
  4. DFrom left to right

Question 905

[2 marks]decision trees
What can a decision tree handle that net present value cannot?
  1. AThe whole life of a project
  2. BThe time value of money
  3. CThe size of the initial outlay
  4. DA sequence of later decisions

Question 906

[2 marks]decision trees
What is the weakest part of a decision tree in practice?
  1. AThe arithmetic is complicated
  2. BThe outcomes are all negative
  3. CThe probabilities are estimates
  4. DThe diagram is hard to draw

Question 907

[3 marks]decision trees
Why can a project with the highest expected value still be the wrong choice?
  1. AThe average never actually occurs once
  2. BThe branches cannot be compared
  3. CProbabilities must add up to one
  4. DExpected value ignores the outlay made

Question 908

[2 marks]decision trees
Which feature of the decision maker does expected value ignore?
  1. ALength of service
  2. BAttitude to risk
  3. CLevel of training
  4. DStyle of leadership

Question 909

[2 marks]decision trees
Which factor does a decision tree leave out entirely?
  1. AThe probability of failure
  2. BThe money value of an outcome
  3. CThe effect on staff morale
  4. DThe cost of each option

Question 910

[2 marks]decision trees
Why is a decision tree's answer said to give spurious accuracy?
  1. AThe branches are never equal
  2. BThe arithmetic is often wrong
  3. CExact figures rest on guesses
  4. DThe outcome is always a loss

Question 911

[2 marks]decision trees
How can a manager bias a decision tree towards a favoured project?
  1. ABy drawing more branches
  2. BBy using a longer period
  3. CBy omitting the outlay
  4. DBy nudging the probabilities

Question 912

[2 marks]decision trees
Alongside which technique should a decision tree be used?
  1. ARatio analysis
  2. BValue analysis
  3. CBreak even analysis
  4. DNet present value

Question 1001

[2 marks]sales forecasting
What happens to a forecast's reliability as it reaches further ahead?
  1. AIt falls, since more can change
  2. BIt stays the same throughout
  3. CIt rises, since trends settle
  4. DIt depends on the sample used

Question 1002

[2 marks]sales forecasting
Why is a forecast for a brand new product the least reliable of all?
  1. AThe price has not been set
  2. BThere is no past data to use
  3. CThe product is not yet made
  4. DRivals have not yet reacted

Question 1003

[2 marks]sales forecasting
Why might a sales force forecast lower than it expects to sell?
  1. AIts customers demand a discount
  2. BIts own targets are then easier
  3. CIts manager insists on caution
  4. DIts commission is then higher

Question 1004

[2 marks]sales forecasting
Which event will break any sales forecast?
  1. AA rise in the firm's costs
  2. BA rival cutting its price
  3. CA change in the sales team
  4. DA delay in one delivery

Question 1005

[2 marks]sales forecasting
Which point in the product life cycle does a trend forecast miss?
  1. AThe growth stage
  2. BThe maturity stage
  3. CThe turning point
  4. DThe launch date

Question 1006

[2 marks]sales forecasting
What does a long, complete run of past sales figures give a forecaster?
  1. AA guarantee of the outcome
  2. BA shorter forecast period
  3. CA larger sample of buyers
  4. DA firmer base for the trend

Question 1007

[2 marks]sales forecasting
A moving average is calculated in which way?
  1. ABy taking the highest figure
  2. BBy averaging successive periods
  3. CBy weighting the latest month
  4. DBy removing the largest value

Question 1008

[2 marks]sales forecasting
For quarterly sales figures, how many periods should a moving average use?
  1. AFour
  2. BTwelve
  3. CThree
  4. DTwo

Question 1009

[3 marks]sales forecasting
How is the seasonal variation for a quarter found?
  1. ATrend value less the actual sales
  2. BActual sales less the trend value
  3. CActual sales divided by four
  4. DThe average of the four quarters

Question 1010

[2 marks]sales forecasting
Which part of a moving average series is lost?
  1. AEvery second period
  2. BThe middle of the series
  3. CEach end of the series
  4. DThe largest single value

Question 1011

[2 marks]sales forecasting
Which technique corrects the moving average's equal weighting?
  1. AExponential smoothing
  2. BExtrapolation
  3. CIndex numbers
  4. DLeast squares regression

Question 1012

[2 marks]sales forecasting
For which product can a moving average not be used?
  1. AA seasonal one
  2. BA slow selling one
  3. CAn established one
  4. DA newly launched one

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