Gordon Limited is a local company that supplies building material in Bindura. Since 2015, the company has been experiencing stiff competition from small firms that have an advantage of low priced building material due to their low overhead costs.
The company's profits have continued to decline despite the efforts to improve sales through online marketing platforms such as facebook, twitter/X and websites.
In a meeting chaired by the marketing manager, a proposal was made to venture into a new unrelated project. The meeting proposed the need for a market research from which two possible investment projects of either buying land to develop or buying equipment to process gold were to be considered. Each investment project is expected to have an initial outlay of $120 000. However, due to a limited budget, the company is contemplating on choosing a more viable capital expenditure project.
The estimated cash flows for the projects are given below and the cost of capital of each project is 10%.