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Paper 2 · November 2025 · Investment Appraisal

Promoting and selling a firm's products over the internet, through social media platforms and the firm's own website, is best described as which activity?

AOnline marketing
BPersonal selling
CDirect exporting
DPublic relations

Explanation

Online marketing is promotion and selling carried out over the internet, using social media pages and a company website to reach customers. Personal selling is face to face, and public relations manages the firm's image rather than selling directly.

Derived from ZIMSEC Business Studies Paper 2, November 2025, Q1

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