The atmosphere in the boardroom was tense. Cosmas, the employees' representative on the board, could read from the Chief Executive Officer's facial expression that all was not well at Gentec.
As soon as the company secretary settled to take minutes, the Chief Executive Officer began his formal address, "When this company started, we were doing very well. Demand for our generators was very high. We always took advantage of constant power outages in the country to push our product on the market. This led us to switch from job to flow production technique. What is happening now? The influx of cheap and low quality generators from other countries is severely depressing our sales. This competition is impacting negatively on our profitability. We might be forced to downsize, if not withdraw from the market."
After a brief pause, the Chief Executive Officer tasked the Company Secretary to beam the following information on the boardroom walls using a projector;
The Chief Executive officer then went on, "If you closely analyse this information you might agree with me that Gentec is now facing viability problems. At the same time, we may also consider the government's newly announced currency devaluation policy meant to transform the economy. My problem is how to ascertain effects of that policy. I am pondering on whether we should close shop or downsize. Ladies and gentlemen, what is the way forward for Gentec Power?"