TEKLA LTD has distinguished itself as a manufacturer of quality leather shoes. For a prolonged period, the company has enjoyed a dominant market share and high profit margins. However, in the past five years the company has experienced a change in fortunes as profits have been declining. This is as a result of intense competition from both local and foreign firms. Another threat has been the increase in imported shoes from South Africa following the appreciation of the local currency against the South African Rand. While the local shoes remain superior in quality, customers prefer buying imported shoes from South Africa which are relatively cheaper.
The Chief Executive Officer (C.E.O), Susan Young has highlighted the need to change the method of production from batch to flow production in order to improve the performance of the company in the foreseeable future. In her justification, she emphasised the need to increase economies of scale and reduce prices in order to regain competitive advantage in the shoe manufacturing industry.
The C.E.O has provided the following data that will result from the requisite investment in new equipment for flow production and the cash flows expected in the first four years of the new investment. The project will require an initial investment of $600 000. The cash flows expected in the first four years are as follows:
The policy of the company is to accept projects which payback within a period of 3 years.