Zuze Chapman decided to form a private limited company, trading as Chapman Pvt Ltd Company, after graduating from university with a degree in engineering. Chapman lacks the skills and attributes that are required to be an enterpriser. However, Chapman decided to seek help from her friend, Ropa, who is an experienced enterpriser. Ropa advised her on the skills and attributes that are required of an enterpriser and how she can raise finance. They also managed to come up with a business plan as well as resources and capabilities that are required to run the new enterprise.
Chapman successfully set up a business in Sundowner, a high density suburb producing farm bricks and plastic blocks that are made from recycled materials. The blocks are very cheap to make and believe that they are ideal for low cost homes like Sundowner. Demand has increased from 5000 to 20000 blocks per week. Ishe the marketing manger is concerned that they have to relocate to Green market because they are facing high transport costs in transporting materials from town to Sundowner. Chapman Pvt Ltd is producing quality products which are sustainable and competitive. Chapman is deciding to merger with Asante Housing Scheme. She also has a vision to expand the business into global markets. She directed Ishe to carry out market research based on her vision considering entering into virtual markets for her to be competitive world wide.