Danho
ZIMSEC A Level · 6004/1 · N2020

Business Enterprise Skills Paper 1 November 2020

Questions
45
Total marks
102
Time allowed
180 min
Syllabus code
6004/1

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Questions
45
Pass mark
27
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Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[2 marks]multinationals and globalisation
A clothing manufacturer opens a factory inside a country that charges heavy import duties on finished garments. It has become a multinational mainly in order to
  1. Aavoid keeping any stock at all
  2. Bget inside a tariff barrier
  3. Cescape company tax in every country
  4. Dshorten its financial year

Question 102

[2 marks]users of accounting information
Which group studies the published accounts of a business enterprise mainly to judge whether it can repay money it has been lent?
  1. Athe trade union representing staff
  2. Bthe local community
  3. Cbanks and other lenders
  4. Dthe firm's advertising agency

Question 201

[2 marks]privatisation
A government sells the shares of a state owned airline to private investors through the stock exchange. This form of privatisation is known as
  1. Apublic flotation
  2. Ba management buy-out
  3. Ccontracting out of a service
  4. Dderegulation of the market

Question 202

[2 marks]privatisation
A city council keeps ownership of its refuse collection service but pays a private company to run it under a five year agreement. This is privatisation by
  1. Aa full sale of assets
  2. Bcontracting out the service
  3. Ca share flotation
  4. Dan employee buy-out

Question 301

[2 marks]business start ups
A development bank lends money to newly registered small businesses at an interest rate far below the commercial rate. This assistance to start-ups is called
  1. Aa preferential tender
  2. Ba trade discount
  3. Ca soft loan
  4. Dan overdraft facility

Question 302

[2 marks]business start ups
A government reserves a fixed share of its own purchasing contracts for small and newly established enterprises. This form of support is best described as
  1. Aa soft loan scheme
  2. Ban export credit guarantee
  3. Cpreferential procurement
  4. Da tax holiday on profits

Question 401

[2 marks]external growth
A bakery takes over a rival bakery trading in the same town. This form of external growth is
  1. Abackward vertical integration
  2. Borganic expansion
  3. Chorizontal integration
  4. Dconglomerate integration

Question 402

[2 marks]external growth
A furniture manufacturer buys the timber plantation that has been supplying its wood. This is an example of
  1. Abackward vertical integration
  2. Bdiversification into a new market
  3. Cforward vertical integration
  4. Dhorizontal integration

Question 501

[2 marks]stock control
Under the First In First Out (FIFO) method of stock valuation, closing stock is valued at
  1. Athe earliest purchase costs
  2. Ba weighted average cost
  3. Cthe expected selling price
  4. Dthe most recent purchase prices

Question 502

[2 marks]stock control
A business values every issue from its store, and its closing stock, at a weighted average cost per unit rather than by the order in which the units were bought. Name this method of stock valuation.

Answer this when you sit the paper.

Question 503

[2 marks]ratio analysis
Management wants to know whether the enterprise can meet the debts falling due within the next few months. The ratio that answers this is the
  1. Acurrent ratio
  2. Bstock turnover ratio
  3. Cgross profit margin
  4. Dreturn on capital employed

Question 504

[2 marks]ratio analysis
A limitation management must allow for when using ratio analysis is that ratios
  1. Aremove the need for judgement
  2. Buse historic figures
  3. Care forbidden by company law
  4. Dcan be worked out only by auditors

Question 601

[2 marks]motivation
In Herzberg's two factor theory, pay, working conditions and company policy are classed as
  1. Amotivators
  2. Besteem needs
  3. Cgrowth needs
  4. Dhygiene factors

Question 602

[2 marks]motivation
According to Herzberg, employees are genuinely motivated by
  1. Aa well supervised working environment
  2. Ba written contract of employment
  3. Ca safe and clean workplace
  4. Dresponsibility and recognition

Question 603

[2 marks]motivation
Herzberg's motivators are hard to apply to machine operators in a timber mill mainly because
  1. Asawmills employ no supervisors
  2. Btimber firms cannot pay wages
  3. Cthe work is repetitive
  4. Dmanual workers dislike praise

Question 701

[2 marks]organisation structure
A feature of a formal organisation is that it has
  1. Ano written rules of any kind
  2. Ba defined chain of command
  3. Cmembership based on friendship
  4. Dleaders who emerge from the group

Question 702

[2 marks]organisation structure
In an informal organisation, leaders
  1. Aare appointed by the board
  2. Bappear on the organisation chart
  3. Chold written job descriptions
  4. Demerge from the group itself

Question 703

[2 marks]organisation structure
The difference between a formal and an informal organisation is that only the formal one
  1. Aexists only in the private sector
  2. Bcontains groups of employees
  3. Cis set up deliberately
  4. Dallows employees to speak to one another

Question 801

[2 marks]business communication
Which of these is a method of internal communication in a business enterprise?
  1. Aa press release
  2. Ba window display
  3. Ca staff notice board
  4. Da television advert

Question 802

[2 marks]business communication
Branch managers send weekly sales figures up to head office. The main value of this flow of information is that it
  1. Aadvertises the firm's products
  2. Braises the share price of the firm
  3. Cremoves the need to keep records
  4. Dinforms management decisions

Question 803

[2 marks]business communication
Poor communication between the production and the sales departments of an enterprise is most likely to result in
  1. Aa fall in the rate of interest
  2. Borders that cannot be met
  3. Can increase in the company tax bill
  4. Dthe loss of limited liability

Question 901

[2 marks]entrepreneurship
The person who identifies a business opportunity, brings together the other factors of production and carries the risk of the venture in the hope of profit is called an ______.

Answer this when you sit the paper.

Question 902

[2 marks]forms of enterprise
A public sector enterprise differs from a private sector one mainly in that it is
  1. Aowned by the state
  2. Bfinanced by selling shares to the public
  3. Crun to make the largest possible profit
  4. Dregistered with the Registrar of Companies

Question 903

[2 marks]forms of enterprise
A state owned water authority is normally run in order to
  1. Aprovide a service to the community
  2. Bincrease the value of its shares
  3. Cavoid paying taxation
  4. Dmaximise shareholder returns

Question 904

[2 marks]business objectives
Which objective is a newly formed private enterprise most likely to pursue in its first year of trading?
  1. Abuilding a second factory
  2. Bmaximum market share
  3. Cthe largest possible dividend
  4. Dsurvival

Question 905

[2 marks]business objectives
An enterprise sets aside part of its profit each year to clean the river beside its factory. The objective it is pursuing is
  1. Acorporate social responsibility
  2. Bmaximising returns to shareholders
  3. Cgrowth in market share
  4. Dprofit maximisation

Question 906

[2 marks]business planning
The section of a business plan that sets out start-up costs, a cash flow forecast and a projected profit and loss account is the
  1. Afinancial plan
  2. Bexecutive summary
  3. Cmarketing plan
  4. Doperations plan

Question 907

[2 marks]business planning
The marketing plan section of a business plan sets out the enterprise's
  1. Acash flow for the first year
  2. Btarget market and pricing
  3. Cmachinery and premises
  4. Ddirectors and their experience

Question 908

[3 marks]forms of enterprise
The main benefit a sole trader gains by converting the business into a private limited company is
  1. Afreedom from all company taxation
  2. Blimited liability for the owner
  3. Cthe right to sell shares to the public
  4. Dan exemption from keeping accounts

Question 909

[2 marks]forms of enterprise
Because a private limited company has a legal personality of its own, the business
  1. Apays no tax on its profits
  2. Bmay sell shares on the stock exchange
  3. Cneed not keep any accounts
  4. Dcontinues after the owner dies

Question 910

[3 marks]forms of enterprise
Converting a sole proprietorship into a private limited company makes raising capital easier because the business can
  1. Aborrow without paying interest
  2. Bsell shares to family and friends
  3. Ckeep its profits free of tax
  4. Dadvertise shares to the public

Question 911

[2 marks]product life cycle
During the introduction stage of the product life cycle, a new cell phone brand normally has
  1. Alow sales and heavy promotion
  2. Bits highest sales of the whole cycle
  3. Cfalling sales and no advertising
  4. Dsteady sales and no competitors

Question 912

[3 marks]product life cycle
Sales of a cell phone brand have levelled off under competition from rival handsets. An extension strategy suited to this maturity stage is
  1. Astopping all promotion
  2. Badding new features to the model
  3. Ccutting the handset quality
  4. Dwithdrawing the model at once

Question 913

[3 marks]product life cycle
A limitation of relying on the product life cycle when planning the launch of new cell phone brands is that
  1. Ait applies only to services sold abroad
  2. Bstage lengths are hard to predict
  3. Cevery stage lasts exactly one year
  4. Dit cannot be shown on a graph

Question 1001

[2 marks]quality management
A system in which quality is built into every stage of the production process, so that faults are prevented rather than found by inspection at the end, is called ______.

Answer this when you sit the paper.

Question 1002

[2 marks]quality management
Which of these is a method of quality assurance used by a manufacturer?
  1. Amass advertising
  2. Bbatch discounting
  3. Cquality circles
  4. Dcredit control

Question 1003

[3 marks]ratio analysis
Using the figures given for Amazon (PLC) in the case study, calculate the gross profit margin. Give your answer as a percentage.

Answer this when you sit the paper.

Question 1004

[3 marks]ratio analysis
Using the figures given for Amazon (PLC) in the case study, the return on capital employed is
  1. A18.3%
  2. B22.9%
  3. C37.5%
  4. D46.9%

Question 1005

[3 marks]marketing
The profits of a manufacturer are declining. The most likely effect on its promotional budget is that the budget will be
  1. Alimited by the funds available
  2. Braised to whatever level is wanted
  3. Cfixed by the government
  4. Dset equal to gross profit

Question 1006

[3 marks]marketing
Aircraft engines are sold to a small number of airlines rather than to the general public. This means the promotional budget is best spent on
  1. Anewspaper coupons for buyers
  2. Bbillboards on main roads
  3. Cpersonal selling and trade fairs
  4. Dtelevision advertising at peak times

Question 1007

[3 marks]marketing
A firm competing in a market where rivals advertise heavily often has to raise its own promotional budget in order to
  1. Acover the cost of raw materials
  2. Bpay a higher rate of company tax
  3. Creduce the wages bill of the firm
  4. Dmatch what rivals are spending

Question 1008

[3 marks]marketing
The main marketing benefit of a website to a manufacturer selling to airlines in several countries is that it
  1. Afixes the prices of rivals
  2. Bremoves the need for staff
  3. Creaches overseas buyers cheaply
  4. Dguarantees an order per visit

Question 1009

[3 marks]marketing
A website suits a manufacturer of technical products because it can
  1. Aremove the need for delivery
  2. Breplace the finance department
  3. Cprevent rivals from competing
  4. Dshow detailed specifications

Question 1010

[3 marks]marketing
A high value technical product such as an aircraft engine is rarely bought straight from a website because the buyer
  1. Awants inspection and negotiation
  2. Bpays only in foreign currency
  3. Ccannot read a computer screen
  4. Dis not allowed to use the internet

Question 1011

[2 marks]marketing
Analytics from an enterprise's own website are useful to its marketing department because they
  1. Aset the selling price
  2. Breplace the sales ledger
  3. Cguarantee repeat orders
  4. Dshow what visitors look at

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