Digital Marketing is one of the country's fastest growing companies which operates in the private sector. The company is a result of the expansion of Taku's phone shop business.
Taku encouraged her family and some friends to invest in the business by buying shares. As a result, they managed to raise adequate finance to invest in network services. Taku is the managing director of Digital marketing and is the brains behind the establishment of the enterprise. When growing up, Taku was always filled with the idea of becoming an enterpriser. After graduating from university, her dream became a reality and she established Digital Marketing (Pvt) Ltd in 2015. Digital Marketing (Pvt) Ltd provides phone network services and cell phones to many customers around Zimbabwe.
During the first years of operating, the enterprise scooped high sales and large profits due to limited competition. The company could set high prices for their services and products and still get high sales. Later on, sales started to decline due to competition from rival firms. This made managers to come up with two proposals that is, either to aggressively market their products, or to take over a phone manufacturer and a chain of phone shops.
Taku came across an article from a local newspaper that had information on product life cycles and product portfolio planning. He was so keen to gather more information about the product life cycles so that he could also implement it in Digital Marketing (Pvt) Ltd in order to improve the performance of the enterprise.