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Paper 1 · Business Planning

During a deep recession, the most realistic objective for a small enterprise is

Agrowth
Bmarket domination
Cprofit maximisation in the short run
Dsurvival
Explanation: When demand falls and credit is tight, a small firm's first task is to stay solvent: hold cash, cut discretionary costs and keep enough customers to cover fixed costs. Expansion and dominance require investment and reserves that a small firm in a recession does not have.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2018, Q6

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