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Paper 1 · Business Planning

An enterprise that sets out to minimise its waste and its pollution is pursuing

Acost leadership
Bmarket penetration
Cprofit maximisation in the short run
Dcorporate social responsibility
Explanation: Reducing waste and pollution beyond what the law requires is an obligation the enterprise accepts towards the community and the environment. Cost leadership and market penetration are competitive strategies, and profit maximisation would not by itself justify spending more than the law demands.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2018, Q6

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