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Paper 1 · Business Planning

In strategic management, an enterprise's resources are best described as

Aits capacity to combine assets effectively
Bthe profit it earns in a trading period
Cthe markets in which it chooses to compete
Dthe assets it owns or controls as inputs
Explanation: Resources are the stock of tangible and intangible assets the firm holds: finance, equipment, land, people, patents and brand. They are the inputs to activity. What the firm can do with them is a different idea, and that is its capabilities.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2018, Q7

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