Paper 1 · Business Ethics
An enterprise that describes its product as medically proven when no tests were ever carried out is guilty of
Avertical integration
Bmisleading advertising
Cprice discrimination between buyers
Dtax evasion
Explanation: Misleading advertising makes a claim the product cannot support, so the customer buys on a false basis. Price discrimination is charging different customers different prices for the same good, tax evasion is illegally understating liability, and vertical integration is a merger along the supply chain.
Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2018, Q2