Paper 1 · The Marketing Mix
A role of marketing in a business enterprise is to
Aschedule maintenance of factory machinery
Bidentify customer needs and create demand
Cprepare the statutory accounts for auditors
Dnegotiate wage rates with the trade union
Explanation: Marketing finds out what customers want, shapes the product to meet it, and then creates awareness and demand through promotion, pricing and distribution. Accounts belong to finance, wage bargaining to human resources, and maintenance scheduling to production.
Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2018, Q3