Paper 2 · June 2004 · Retail Trade
Which of the following is an advantage enjoyed by multiple shops (chain stores) but not by small independent retailers?
ALow capital outlay required to start the business
BAbility to offer highly personalised service to individual customers
CFlexibility for branch managers to make independent purchasing decisions
DLower advertising costs, since one advertisement covers all branches
Explanation
Multiple shops enjoy lower advertising costs since one advertisement covers all branches.
Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2004, Q2