Paper 2 · Retailing
Which of the following is an advantage enjoyed by multiple shops (chain stores) but not by small independent retailers?
AAbility to offer highly personalised service to individual customers
BFlexibility for branch managers to make independent purchasing decisions
CLower advertising costs, since one advertisement covers all branches
DLow capital outlay required to start the business
Explanation: Multiple shops enjoy lower advertising costs since one advertisement covers all branches.
Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2004, Q2
