Paper 2 · Advertising
Which of the following is an advantage of advertising through radio rather than newspapers?
AIt provides a permanent written record that can be kept
BIt allows very detailed, lengthy descriptions of the product
CIt offers regional or national coverage through print circulation
DIt caters for illiterate people and can use audio/personal impact
Explanation: Radio caters for the illiterate and blind, and has audio and personal impact.
Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2004, Q5
