Paper 2 · Retailing
How do small-scale retailers survive competition from large-scale retailers?
AExploiting economies of scale from centralised buying
BUsing centralised accounting across many branches
CSelling only branded, standardised goods at uniform prices
DOffering personal service, credit and delivery to known customers
Explanation: Small retailers survive by offering personal service, credit and delivery to trusted customers.
Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2004, Q2
