How do small-scale retailers survive competition from large-scale retailers?

AOffering personal service, credit and delivery to known customers

BExploiting economies of scale from centralised buying

CUsing centralised accounting across many branches

DSelling only branded, standardised goods at uniform prices

Explanation

Small retailers survive by offering personal service, credit and delivery to trusted customers.

Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2004, Q2

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