Paper 1 · marketing

Give the marketing term for the strategy of dividing a market into segments and concentrating on the segment(s) whose needs and desires best suit a firm's products or services.

Model answer

target marketing

Also accepted: targeted marketing

Explanation: Target marketing means dividing the overall market into segments and focusing the firm's marketing effort on the segment(s) whose customers' needs and wants match what the firm offers.

Derived from ZIMSEC Business_studies Paper 1, November 2019, Q3

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Give the marketing term for the strategy of dividing a market into segments and concentrating on the segment(s) whose needs and desires best suit a firm's products or services.

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