Danho
ZIMSEC A Level ยท N2019

Business Studies Paper 1 November 2019

Questions
46
Total marks
100

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Questions
46
Pass mark
28
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Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[1 marks]government support for small firms
Which of the following is a way the government can assist small firms?
  1. AOffering subsidies such as low-cost loans and tax holidays.
  2. BIncreasing tariffs on imports of raw materials used by small firms.
  3. CRemoving small firms' access to market research information.
  4. DRequiring small firms to meet higher minimum capital requirements.

Question 201

[1 marks]business growth
Which of the following is an example of external (inorganic) business growth?
  1. AOpening new branches in additional locations.
  2. BIncreasing output at existing sites.
  3. CA merger with another firm.
  4. DPenetrating new markets with existing products.

Question 202

[1 marks]business growth
State one method of organic (internal) business growth, as distinct from external growth achieved through a merger or takeover.

Answer this when you sit the paper.

Question 301

[1 marks]economic groupings/regional integration
Which of the following is a benefit to a country of joining a regional economic grouping?
  1. AIncreased tariffs on goods imported from member states.
  2. BReduced access to a variety of goods and services.
  3. CRestrictions on the free movement of goods between member states.
  4. DReduced tariffs between member states, which increases trade.

Question 401

[1 marks]marketing
Give the marketing term for the strategy of dividing a market into segments and concentrating on the segment(s) whose needs and desires best suit a firm's products or services.

Answer this when you sit the paper.

Question 501

[1 marks]business location
Which of the following is a qualitative factor that may lead a firm to relocate?
  1. AA fall in transport costs at the firm's proposed new location.
  2. BLower rent payable at the firm's proposed new location.
  3. CHigher expected sales revenue at the firm's proposed new location.
  4. DNegative attitude towards the firm shown by the local community.

Question 601

[1 marks]pricing
Which of the following is a factor that influences a firm's pricing decisions?
  1. AThe firm's choice of delayering strategy.
  2. BThe firm's method of recruiting new staff.
  3. CThe level of demand for the product.
  4. DThe design of the firm's organisational chart.

Question 701

[1 marks]marketing
Which of the following best describes niche marketing?
  1. AMass-producing goods to benefit from economies of scale.
  2. BTargeting a small segment of a larger market with a product suited to that segment.
  3. CUsing a broad, shotgun approach to reach as many customers as possible.
  4. DSelling a standard product to the whole market without targeting a particular group.

Question 702

[1 marks]marketing
Give the term used to describe mass marketing's broad approach of selling a product to the whole market without targeting a particular segment, often contrasted with niche marketing's more targeted 'rifle' approach.

Answer this when you sit the paper.

Question 801

[1 marks]financial statements
State one user of a firm's financial statements, other than its shareholders.

Answer this when you sit the paper.

Question 901

[1 marks]finance/sources of finance
Which of the following is a characteristic of equity finance, as opposed to debt finance?
  1. AIt is raised by issuing debentures, a form of borrowing from lenders.
  2. BIt is raised from the owners and does not have to be repaid.
  3. CIt earns interest and must be repaid to the lender by an agreed date.
  4. DIt increases the firm's gearing ratio because it is borrowed capital.

Question 1001

[1 marks]motivation
Which of the following is a non-financial motivator a firm can use to motivate employees?
  1. AA cash bonus paid to all employees each year at Christmas time.
  2. BJob enrichment, giving employees more varied and challenging tasks.
  3. CAn annual bonus paid in cash, based on the firm's overall profit for the year.
  4. DA performance-related pay increase tied to individual output targets.

Question 1101

[1 marks]motivation/Hawthorne effect
Give the term for the beneficial impact on staff work rate and morale that results from management showing an active personal interest in workers, identified in Elton Mayo's studies.

Answer this when you sit the paper.

Question 1201

[1 marks]network analysis
In network analysis (critical path analysis), give the term for the event or circle on a network diagram that shows the start and end of an activity.

Answer this when you sit the paper.

Question 1202

[1 marks]network analysis
In network analysis (critical path analysis), give the term for a task that consumes time and resources between two nodes.

Answer this when you sit the paper.

Question 1301

[1 marks]network analysis
In the network diagram shown, what is the earliest start time (EST) of activity F, in days?

Answer this when you sit the paper.

Question 1302

[1 marks]network analysis
In the network diagram shown, what is the total duration of the project, in days?

Answer this when you sit the paper.

Question 1401

[2 marks]human resources/recruitment
A business fills a vacancy by appointing someone from its existing workforce rather than advertising outside. Which of the following is an advantage of doing so?
  1. AIt costs less than external recruitment because the post need not be advertised widely
  2. BIt brings fresh ideas and working practices into the business from other industries
  3. CIt removes the need to give the successful applicant a new contract of employment
  4. DIt widens the pool of applicants the selection panel is able to choose from

Question 1402

[2 marks]human resources/recruitment
A business fills every senior vacancy from its own existing workforce. Which of the following is a drawback of this policy?
  1. AIt can stifle innovation because no new ideas enter the business from outside
  2. BIt lengthens induction training because internal applicants do not know the business
  3. CIt raises recruitment agency fees because agencies charge more for internal moves
  4. DIt obliges the business to advertise each post in the national press before filling it

Question 1501

[1 marks]organisational structure/delayering
Give the organisational structure term for the removal of one or more layers of hierarchy from a firm's management structure.

Answer this when you sit the paper.

Question 1502

[1 marks]organisational structure/delayering
Which of the following is a benefit of delayering to an organisation?
  1. AIt reduces opportunities for delegation to junior staff.
  2. BIt raises the organisation's administrative costs.
  3. CIt increases the number of layers in the management hierarchy.
  4. DIt shortens the chain of command, improving communication.

Question 1601

[2 marks]organisational structure
Which of the following does an organisational chart show about a business?
  1. AThe informal channels through which rumour passes between one department and another
  2. BThe profit that each department contributed during the last financial year
  3. CThe chain of command, showing who is accountable to whom throughout the business
  4. DThe amount of authority each manager has actually delegated to their subordinates

Question 1602

[2 marks]organisational structure
A business drew up an organisational chart three years ago and has restructured twice since then. Which limitation of an organisational chart does this show?
  1. AIt stops managers from finding out the size of their own span of control
  2. BIt raises the cost of recruiting new staff into the reorganised departments
  3. CIt becomes out of date as people leave and departments are reorganised
  4. DIt hides which employees belong to which department within the business

Question 1603

[1 marks]organisational structure
In an organisational structure, what name is given to the number of subordinates who report directly to one manager?

Answer this when you sit the paper.

Question 1701

[1 marks]communication/grapevine
Which of the following is a disadvantage of the grapevine (informal communication) to an organisation?
  1. AIt helps clarify official messages sent through formal channels.
  2. BIt might spread false information among staff.
  3. CIt helps create feelings of belonging and social cohesion.
  4. DIt can be used by management to test new ideas informally.

Question 1801

[2 marks]communication
In two way communication the receiver of a message replies to the sender. Which of the following is a benefit of this to a business?
  1. AThe sender is relieved of the task of choosing a suitable medium for the message
  2. BFeedback confirms that the message has been understood as the sender intended
  3. CA written record of every message is produced automatically for the business files
  4. DThe message reaches every employee at exactly the same moment of the working day

Question 1802

[2 marks]communication
A business consults its workers before taking most decisions. Which of the following is a limitation of relying on two way communication?
  1. AIt slows decisions down because replies have to be gathered before acting
  2. BIt reduces the amount of feedback that reaches managers from their subordinates
  3. CIt raises the cost of the telephone and internet lines the business rents monthly
  4. DIt removes the chain of command from the organisational structure of the business

Question 1901

[1 marks]working capital
Which of the following is a purpose of a business's working capital?
  1. APurchasing non-current assets such as buildings and machinery.
  2. BPaying dividends to shareholders as a return on long-term investment.
  3. CRepaying the principal on a long-term bank loan.
  4. DPaying wages and day-to-day bills such as rent.

Question 2001

[2 marks]budgeting
A large business prepares departmental budgets for the coming year. Which of the following is a benefit of doing so?
  1. AThey set spending limits against which actual expenditure can be measured
  2. BThey fix the selling price the business must charge for each of its products
  3. CThey provide the business with an accurate forecast of its competitors' costs
  4. DThey remove the need for the business to record what each department spends

Question 2002

[2 marks]budgeting
A large business sets the same departmental budget figures every year without reviewing trading conditions. Which limitation of budgeting does this show?
  1. ABudgets make it harder for a department to find out how much it is allowed to spend
  2. BBudgets prevent a business from comparing its performance across successive years
  3. CBudgets increase the amount of cash a business is required to hold at its bank
  4. DBudgets can encourage rigidity when managers work to figures set before conditions changed

Question 2101

[1 marks]operations management/work study
Give the operations management term for the series of analytical techniques used to determine the most efficient use of labour in relation to other inputs into the production process.

Answer this when you sit the paper.

Question 2201

[1 marks]quality management
Give the operations management term for the process of checking the accuracy of work that has been bought in or completed.

Answer this when you sit the paper.

Question 2301

[1 marks]communication
Which of the following is an example of written communication?
  1. AA memo or letter.
  2. BA face-to-face conversation.
  3. CA telephone call.
  4. DA video call.

Question 2401

[1 marks]communication
Which of the following is an advantage of oral communication (such as a face-to-face meeting or telephone call) compared with written communication?
  1. AIt can be filed and used as evidence at a later date.
  2. BIt provides a permanent record that can be referred to later.
  3. CIt allows immediate feedback from the receiver.
  4. DIt is well structured, reducing the risk of misunderstanding.

Question 2501

[1 marks]business and community/externalities
Which of the following is a cost to the local community of a firm establishing a brick manufacturing plant nearby?
  1. AIncreased local employment opportunities created by the new plant.
  2. BImproved local infrastructure funded and maintained by the firm.
  3. CIncreased dust and air pollution from the manufacturing process.
  4. DIncreased tax revenue collected for local community services.

Question 2601

[1 marks]business organisation/incorporation
Which of the following is a legal characteristic of an incorporated business, compared with an unincorporated one?
  1. AShareholders have limited liability for the firm's debts.
  2. BShareholders are personally liable for all the firm's debts.
  3. CThe business cannot own land or property in its own name.
  4. DThe business cannot sue or be sued in its own name.

Question 2701

[2 marks]operations management/CAM
Bricks 2020 Ltd is introducing Computer Aided Manufacturing to its brick production line. Which of the following is a benefit of doing so?
  1. AThe firm's fixed costs fall because computerised machinery need not be insured
  2. BBricks are made to a more consistent quality because machines repeat the same settings
  3. CThe firm stops needing to buy clay because the machines shape bricks from waste
  4. DDemand for the firm's bricks rises by itself once the machinery has been installed

Question 2702

[2 marks]operations management/CAM
Bricks 2020 Ltd has computerised its brick production line. Which of the following is a limitation the firm is likely to face?
  1. AThe firm has to employ more full time workers to operate each computerised machine
  2. BThe firm loses the ability to change from one type of brick to another type
  3. CBricks made by computer controlled machines vary more in size than hand made ones
  4. DProduction stops during a power cut because the computerised line needs electricity

Question 2703

[3 marks]operations management/CAM
Bricks 2020 Ltd employs 24 full time workers and is computerising its production process. What is the likely effect on labour at the firm?
  1. AOutput per worker is unchanged because machines run at the operator's own pace
  2. BOutput per worker rises and fewer workers are needed, so the wage bill falls
  3. CEvery worker must be paid a higher basic wage to be allowed to run the machinery
  4. DEach machine needs its own team of operators, so both staff and wages increase

Question 2704

[2 marks]operations management/CAM
The production manager at Bricks 2020 Ltd warns that computerising production needs a high capital outlay. Which of the following supports that warning?
  1. AA licence fee is owed to the local council for every computerised machine installed
  2. BThe cost of clay in each brick rises sharply once machines replace hand moulding
  3. CProduction runs have to be lengthened to justify the computerised equipment used
  4. DInstallation and maintenance have to be paid for before any extra bricks are sold

Question 2705

[1 marks]operations management/CAM
A firm designs the shape of a new brick on a computer before any brick is made. What three word term describes this use of computers at the design stage?

Answer this when you sit the paper.

Question 2801

[2 marks]finance/sources of finance
Bricks 2020 Ltd needs a large sum to fund a computerisation programme and cannot raise the money from within the business. Which of the following is a long term external source of finance?
  1. ATrade credit from suppliers, which is normally settled within thirty to ninety days
  2. BDebt factoring, which turns the firm's unpaid customer invoices into immediate cash
  3. CDebentures, on which the firm pays fixed interest and repays the sum at a set date
  4. DA bank overdraft, which the bank can call in at short notice whenever it chooses

Question 2802

[2 marks]finance/sources of finance
Instead of buying its new machinery outright, Bricks 2020 Ltd could lease it. What is the main attraction of leasing to the firm?
  1. AIt becomes a part owner of the leasing company that supplies the machinery
  2. BIt becomes the owner of the machinery as soon as the first payment has been made
  3. CIt can use up to date machinery without paying the full purchase price at the start
  4. DIt receives a lump sum of cash that it can spend on any part of the business

Question 2803

[3 marks]finance/sources of finance
Bricks 2020 Ltd is considering issuing new shares to fund its computerisation programme. What is the main drawback of this method?
  1. AThe new shareholders own part of the company permanently and dilute existing control
  2. BThe money raised from the shareholders has to be repaid within five years of issue
  3. CThe company has to pay shareholders a fixed rate of interest whatever its profit
  4. DThe company's existing bank loans are cancelled as soon as the new shares are issued

Question 2804

[2 marks]finance/sources of finance
Bricks 2020 Ltd applies for a long term bank loan to fund its computerisation programme. Which statement about such a loan is correct?
  1. AIt entitles the bank to a share of the company's profits in each trading year
  2. BIt is repaid in instalments over several years and usually needs security
  3. CIt carries no interest while the borrowed funds remain unspent by the company
  4. DIt has to be repaid in full within twelve months of the date it is taken out

Question 2805

[1 marks]finance/sources of finance
A firm obtains machinery by paying a deposit and then fixed instalments, taking ownership once the final payment is made. What is this method of finance called?

Answer this when you sit the paper.

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