Danho
ZIMSEC A Level · J2019

Business Studies Paper 1 June 2019

Questions
20
Total marks
100

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Questions
20
Pass mark
12
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Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[1 marks]Business objectives and management
Which of the following is a feature of Management by Objectives (MBO), a system used to set and monitor organisational goals?
  1. AObjectives are fixed permanently once written down at the start of the year.
  2. BOnly senior managers are consulted when new objectives are being set.
  3. CResource needs are ignored once the objectives have been agreed upon.
  4. DObjectives are reviewed periodically, with staff involved in setting them.

Question 201

[1 marks]Privatisation and mergers
A merger between two businesses in the same industry and at the same stage of production, such as two fuel suppliers combining, is called a ___ merger.

Answer this when you sit the paper.

Question 301

[1 marks]Market research
In market research, the group of respondents selected to be representative of the views of the target market as a whole is called a ___.

Answer this when you sit the paper.

Question 302

[1 marks]Market research
Which of the following is generally true of primary data, in contrast to secondary data, when a business commissions its own market research?
  1. AIt is generally quicker and cheaper to gather than secondary data would be.
  2. BIt tends to be historic and may no longer suit the current purpose at hand.
  3. CIt is first-hand information collected specifically for this research.
  4. DIt is second-hand information originally gathered for a different, earlier purpose entirely.

Question 401

[1 marks]Market segmentation
The sub-division of a large, heterogeneous market into sub-markets of customers with broadly similar needs is called ___.

Answer this when you sit the paper.

Question 501

[1 marks]Leadership and management
Which of the following correctly distinguishes leadership from management in a business?
  1. ALeadership minimises risk, while management sets challenging goals and takes bigger risks.
  2. BLeadership rests on personal power to motivate people; management rests on formal position power.
  3. CLeadership and management are simply two different job titles for the exact same set of skills and authority.
  4. DLeadership focuses on maintaining stability, while management drives change within the firm.

Question 601

[1 marks]Human resources - training
Which of the following is a benefit of employee training to an organisation, as opposed to one of its drawbacks?
  1. AIt guarantees that trained employees will never leave for a better-paying job elsewhere.
  2. BIt has no cost implications for the organisation funding the programme.
  3. CIt can reduce the number of work-related accidents by giving staff relevant skills.
  4. DIt removes any disruption to normal work while the training is taking place.

Question 701

[1 marks]Financial statements and liquidity
Which of the following is a disadvantage of a balance sheet as a source of information about a business?
  1. AIt records every single cash inflow and outflow that occurred during the year.
  2. BIt is only a snapshot at one point in time and does not show cash flow.
  3. CIt shows the exact, up-to-date market value of every asset the business owns.
  4. DIt clearly reveals exactly how motivated the current workforce happens to be.

Question 702

[1 marks]Financial statements and liquidity
Which of the following actions would improve a business's liquidity position?
  1. AIncreasing the volume of idle stock held in the warehouse.
  2. BOffering customers longer credit terms to encourage more sales.
  3. CExtending the average time taken to collect payment from debtors.
  4. DReducing the average time taken to collect payment from debtors.

Question 801

[1 marks]Finance and financial statements
Which of the following is an advantage of debt financing (borrowing) for a business, compared to raising money by issuing new shares?
  1. AIt avoids diluting existing shareholders' ownership, since no shares are sold.
  2. BIt permanently increases the business's total liabilities with no repayment obligation at all.
  3. CIt gives the lenders voting rights over how the business is run day to day.
  4. DInterest paid on the loan cannot be deducted for tax purposes at all.

Question 802

[1 marks]Finance and financial statements
Shareholders of a company such as XYZ Bank Ltd are mainly interested in its financial statements in order to...
  1. Aassess the bank's liquidity and its ability to pay dividends.
  2. Bdetermine the exact individual salaries paid to each member of staff.
  3. Cgain direct voting control over the bank's day-to-day operations.
  4. Davoid paying any tax on the dividend income they receive.

Question 901

[1 marks]Statistics and ICT in business
Which of the following is an advantage of using the statistical mode, rather than the mean, to analyse a toy manufacturer's sales data?
  1. AIt is not affected by extreme, unusually high or low values.
  2. BIt always takes every single value in the data set fully into account.
  3. CIt is guaranteed to always give only one clear result for any data set.
  4. DIt requires complex calculations that only trained statisticians could do.

Question 902

[1 marks]Statistics and ICT in business
Which of the following is a benefit of using computers in business accounting?
  1. AIt removes any need for electricity or ongoing maintenance spending.
  2. BIt allows fast, accurate processing of large data volumes.
  3. CIt makes the accounting system completely immune to computer viruses.
  4. DIt has a lower initial cost than keeping accounts by hand on paper.

Question 1001

[1 marks]Budgeting and location
Which of the following would most influence a business's decision on where to locate its premises?
  1. AIts nearness to sources of raw materials and to its target market.
  2. BThe specific design chosen for the company's very first logo.
  3. CThe particular colour scheme used in the company's marketing brochures.
  4. DThe number of ordinary shares issued to the founding directors of the company.

Question 1101

[1 marks]Capacity utilisation
Which of the following would help a shoe manufacturing business increase its capacity utilisation?
  1. AReducing the volume of shoes the factory produces each month.
  2. BIncreasing the number of idle, unused assets the business holds.
  3. CRenting out excess factory space not currently being used.
  4. DBuying additional factory space and then leaving it unused for now.

Question 1201

[1 marks]Work study and operations management
Which of the following is a benefit of a work study programme to a fishery business's operations?
  1. AIt functions well without needing any commitment from management at all.
  2. BIt can never possibly lead to worker fatigue or exhaustion.
  3. CIt can improve work flow and the use of space and equipment.
  4. DIt has absolutely no effect on employee performance or productivity at all.

Question 1301

[1 marks]Financial calculations and technology impact
Using the Charm Packaging Ltd case study figures (combining the existing product and the proposed new product), calculate the company's expected net profit for 2019, in $ millions.

Answer this when you sit the paper.

Question 1302

[1 marks]Financial calculations and technology impact
Using the same Charm Packaging Ltd case study figures, calculate the company's expected net profit margin for 2019, to the nearest whole percent.

Answer this when you sit the paper.

Question 1401

[1 marks]Product launch factors
Which of the following would Charm Packaging Ltd most likely consider when deciding whether to launch its new product?
  1. AThe specific depreciation method used for the office furniture at head office.
  2. BThe precise length of the managing director's personal employment contract.
  3. CThe trade union recognition agreement covering the factory's machine operators in the plant.
  4. DConsumer income levels and the prices charged by competing substitutes.

Question 1501

[1 marks]Employment regulations
Which of the following is an example of an employment regulation that would affect a business like Charm Packaging Ltd?
  1. AConsumer protection laws governing the accuracy of product labels.
  2. BHealth and safety laws requiring protective clothing and equipment.
  3. CEnvironmental laws limiting the emissions a factory releases into rivers.
  4. DCompetition laws that prevent businesses from forming monopolistic mergers.

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