Paper 2 · November 2019 · market leader
A market leader is a business enterprise that
Aholds the largest share of sales in the market it competes in.
Bwas the first enterprise ever to be registered in that market.
Ccharges the lowest price of any enterprise in that market.
Demploys the largest number of workers in the whole country.
Explanation
Leadership is measured by share of sales, so the leader sells more than any rival in the same market and usually sets the pace on price and product. Being oldest, cheapest or the biggest employer says nothing about how much of the market a firm actually holds.
Derived from ZIMSEC Business Enterprise Skills Paper 2, Nov 2019, Q1