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Paper 1 · November 2023 · Business Objectives

The first step in the business planning process is to

Arecruit the workers who will operate the machinery.
Bdistribute the profit earned in the first trading year.
Cprint the packaging that the finished product will carry.
Dset out the objectives the enterprise intends to achieve.

Explanation

Planning starts with a clear statement of what is to be achieved, because every later decision on markets, resources and finance is judged against it. Research, generating options, choosing a course, budgeting and reviewing follow. Recruiting, distributing profit and printing packaging are all carrying the plan out.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Nov 2023, Q1

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