Paper 1 · Quality and Production
An enterprise's brand name and the goodwill it has built with customers are best classified as
Aphysical resources
Bfinancial resources
Chuman resources
Dintangible resources
Explanation: Intangible resources have no physical substance but still have value to the enterprise. A brand name, goodwill, patents and reputation cannot be touched or stored, yet they win repeat custom and let the enterprise charge more than an unknown rival. Cash is a financial resource, staff are human resources and buildings and machines are physical resources.
Derived from ZIMSEC Business Enterprise Skills Paper 1, Specimen Paper (edition A), Q1