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Paper 1 · business opportunities

A gap in the market, a change in consumer tastes and a new technology are all examples of

Atypes of business finance
Bbarriers to entering a new market
Csources of business opportunity
Dinternal weaknesses of a firm
Explanation: An opportunity arises whenever a need is unmet or a change creates a need that was not there before. An unserved gap, a shift in what buyers want, and a technology that makes a new product possible all open the door to a new enterprise. They are openings to be taken, not obstacles or weaknesses.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Specimen Paper (edition A), Q1

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