Paper 1 · Business Objectives
In a business plan, the short opening section that sums up the whole plan for a lender who may read nothing else is called the
Model answer
executive summary
Also accepted: the executive summary, summary
Explanation: The executive summary states the idea, the market, the finance sought and the expected return in a page or less. It is written last but placed first, because a lender who is not convinced by it will not read the marketing plan or the forecasts that follow.
Derived from ZIMSEC Business Enterprise Skills Paper 1, Specimen Paper (edition A), Q2