Paper 1 · November 2024 · communication media
Which of the following is a factor that affects a firm's choice of communication media?
AThe nationality of the firm's founder
BThe urgency of the message and the cost of sending it
CThe colour scheme of the company's letterhead
DThe number of years the firm has been trading
Explanation
Urgency and cost are both real factors in choosing communication media, alongside distance, availability, speed and the nature of the data being sent. Letterhead colour, years trading and the founder's nationality play no part in the choice.
Derived from ZIMSEC Business Studies Paper 1, November 2024, Q1