Paper 1 · Marketing and the Marketing Mix

What term describes a specified amount of money that a business sets aside to spend on promoting its products or beliefs?

Model answer

promotional budget

Also accepted: promotion budget

Explanation: A promotional budget is the specific sum of money a firm allocates to promotional activities. Setting one controls marketing spending and prevents overspending on low-priority activities.

Derived from ZIMSEC Business_studies Paper 1, November 2018, Q9

View this paper's sittings and topics→

Get the full paper, not just one question

Danho has every sitting for this paper, with your progress tracked question by question, offline.

What term describes a specified amount of money that a business sets aside to spend on promoting its products or beliefs?

More questions from this paper

Get the full paper, not just one question