Paper 2 · November 2024 · Business Planning
The main objective of most newly established enterprises in their first year of trading is
Asurvival in the market
Bbuying out every one of its competitors
Cbecoming the largest firm in the country
Dmaximising the dividend paid to owners
Explanation
A new venture has no reserves and little reputation, so covering its costs and staying solvent comes before anything else. Growth and profit maximisation are objectives for a firm that has already established itself.
Derived from ZIMSEC Business Enterprise Skills Paper 2, Nov 2024, Q1