Paper 2 · Business Planning
The first step in designing a business plan is to
Arecruit the full complement of production staff
Bregister the enterprise as a public limited company
Cidentify the business idea and research the market
Dprepare the final audited financial statements
Explanation: Everything else in the plan depends on the answer to two questions: what is being offered, and is there a market for it. Objectives, operations, marketing and financial forecasts can only be written once the idea has been defined and tested against evidence about demand and competition.
Derived from ZIMSEC Business Enterprise Skills Paper 2, Specimen Paper, Q1