Danho
ZIMSEC A Level · 6004/2 · N2024

Business Enterprise Skills Paper 2 November 2024

Questions
72
Total marks
250
Time allowed
180 min
Syllabus code
6004/2

Sit this paper online

Questions
72
Pass mark
44
Sit this paper

Answer every question in the printed order, get marked at the end, then see the answers.

The questions

Question 101

[3 marks]business objectives
The main objective of most newly established enterprises in their first year of trading is
  1. Asurvival in the market
  2. Bbuying out every one of its competitors
  3. Cbecoming the largest firm in the country
  4. Dmaximising the dividend paid to owners

Question 102

[3 marks]business objectives
Profit maximisation as a business objective means the enterprise aims to
  1. Aemploy as many workers as it can
  2. Bsell the largest possible quantity
  3. Cmake the largest possible surplus
  4. Dcharge the lowest price in the market

Question 103

[3 marks]business objectives
An enterprise that sets market share as its objective is aiming to
  1. Asell an identical amount each year
  2. Bincrease the dividend paid to its owners
  3. Creduce the total sales made in the industry
  4. Draise its portion of total industry sales

Question 104

[2 marks]business objectives
State the term for a non-financial business objective concerned with the enterprise's duty towards its community and the environment.

Answer this when you sit the paper.

Question 105

[3 marks]business objectives
Objectives are important in a business enterprise because they allow management to
  1. Ameasure performance against a target
  2. Boperate without keeping any records
  3. Cescape competition from other firms
  4. Davoid paying tax on the profits earned

Question 106

[3 marks]business objectives
Objectives help an enterprise because they give departments
  1. Aone agreed direction to work towards
  2. Bpermission to set their own selling prices
  3. Ca guarantee of higher pay each year
  4. Dthe freedom to ignore other departments

Question 107

[3 marks]business objectives
Objectives support staff appraisal in an enterprise because they
  1. Aset the standard each employee is judged on
  2. Bdecide which products the firm will make
  3. Cremove the need for any supervision at all
  4. Dfix the wage that every worker must be paid

Question 201

[3 marks]business start ups
The most common reason a bank refuses a loan to a new business start up is that the start up
  1. Aemploys too many people already
  2. Bis registered with the tax authority
  3. Coperates in more than one district
  4. Dhas no trading record or collateral

Question 202

[3 marks]business start ups
A challenge faced by many owners of new business start ups is that they
  1. Alack managerial and financial experience
  2. Bcannot buy any stock from wholesalers
  3. Chave too much capital to be able to invest
  4. Dare prohibited by law from advertising

Question 203

[3 marks]business start ups
A new enterprise finds it difficult to win customers from established rivals because those rivals
  1. Amust share their customers by law
  2. Balready have brand loyalty
  3. Chave no experience of the market
  4. Dare not allowed to reduce their prices

Question 204

[2 marks]business start ups
State the term for a small loan advanced to a business that cannot provide the security a commercial bank normally demands.

Answer this when you sit the paper.

Question 205

[3 marks]business start ups
A grant differs from a loan as a form of assistance to a start up because a grant
  1. Ais always far larger than a loan
  2. Bis offered only by commercial banks
  3. Cdoes not have to be repaid
  4. Dcarries a much higher rate of interest

Question 206

[3 marks]business start ups
A business incubator assists a new enterprise chiefly by providing
  1. Afree labour for its first three years
  2. Ba guaranteed market for its products
  3. Cpremises and shared services cheaply
  4. Dexemption from all business taxation

Question 207

[3 marks]business start ups
Training and advisory services offered to start ups by a development agency help mainly by
  1. Asupplying the raw materials needed
  2. Bguaranteeing the loan from the bank
  3. Cpaying the wages of the founder
  4. Dclosing the founder's skills gaps

Question 301

[3 marks]market segmentation
Dividing a market according to the age, gender, income and occupation of buyers is
  1. Ademographic segmentation
  2. Bgeographic segmentation
  3. Cbehavioural segmentation
  4. Dpsychographic segmentation

Question 302

[3 marks]market segmentation
An enterprise that markets differently in urban and rural areas is using
  1. Apsychographic segmentation
  2. Bgeographic segmentation
  3. Cbehavioural segmentation
  4. Dincome based segmentation

Question 303

[3 marks]market segmentation
Psychographic segmentation groups consumers according to their
  1. Afrequency of purchase each month
  2. Bage and their level of income
  3. Clifestyle, values and personality
  4. Dprovince of permanent residence

Question 304

[2 marks]market segmentation
State the basis of market segmentation that groups customers by how often they buy, the benefits they seek and how loyal they are to a brand.

Answer this when you sit the paper.

Question 305

[3 marks]market segmentation
Market segmentation is useful to an enterprise because the product can be
  1. Amade identical for all of its customers
  2. Bsold at the same price everywhere
  3. Cproduced without any market research
  4. Dtailored to what each group wants

Question 306

[3 marks]market segmentation
Segmentation reduces an enterprise's promotional costs because advertising can be
  1. Aplaced in every medium available
  2. Babandoned once a segment is chosen
  3. Cdirected only at likely buyers
  4. Dpaid for by the customers themselves

Question 307

[3 marks]market segmentation
A limitation of segmenting a market too finely is that
  1. Amarket research becomes impossible to carry out
  2. Beach segment becomes too small to be profitable
  3. Cthe enterprise can no longer advertise at all
  4. Dcustomers in a segment stop being similar

Question 401

[3 marks]human resources management
Human resource planning in an enterprise involves
  1. Aforecasting the staff and skills needed
  2. Bdeciding which machinery to purchase
  3. Crecording the wages already paid out
  4. Dsetting the price charged for products

Question 402

[3 marks]human resources management
The difference between recruitment and selection is that recruitment
  1. Atakes place after the appointment is made
  2. Bapplies to managers while selection does not
  3. Cis carried out only by an outside agency
  4. Dattracts applicants while selection chooses

Question 403

[2 marks]human resources management
State the document that sets out the qualifications, experience and personal qualities the ideal candidate for a post should possess.

Answer this when you sit the paper.

Question 404

[3 marks]human resources management
The training and development function of human resources management aims to
  1. Aset the selling prices of the firm's products
  2. Bprepare the annual accounts of the enterprise
  3. Cimprove employees' skills and performance
  4. Dreduce the number of employees on the payroll

Question 405

[3 marks]human resources management
Performance appraisal is carried out in an enterprise in order to
  1. Adecide the price of the finished product
  2. Bcalculate the depreciation on machinery
  3. Cchoose the suppliers of raw materials
  4. Dreview results and agree improvements

Question 406

[3 marks]human resources management
The remuneration function of human resources management is concerned with
  1. Aarranging the delivery of raw materials
  2. Badvertising the product to customers
  3. Cdesigning pay and benefit structures
  4. Dpreparing the enterprise's cash budget

Question 407

[3 marks]human resources management
Handling grievances, discipline and negotiations with trade unions falls under the
  1. Aindustrial relations function
  2. Bquality control function
  3. Cresearch and development function
  4. Dpurchasing function of the firm

Question 501

[3 marks]stock control
A dairy holds only small quantities of stock because the level of stock held depends on the
  1. Acolour of the packaging used
  2. Bage of the machinery in the factory
  3. Cnumber of shareholders in the firm
  4. Dnature and shelf life of the product

Question 502

[3 marks]stock control
Limited warehouse space and high storage costs affect an enterprise's stock level by
  1. Aremoving the need for any stock records
  2. Bincreasing the discounts it can obtain
  3. Cforcing it to hold smaller quantities
  4. Dallowing it to buy in larger quantities

Question 503

[3 marks]stock control
An enterprise whose supplier is unreliable will normally
  1. Acut its stock to the lowest level
  2. Bcarry more stock as a precaution
  3. Craise the price charged to customers
  4. Dstop keeping any stock records

Question 504

[2 marks]stock control
A workshop uses 80 units of a component each working day and its supplier takes 5 working days to deliver. Its re-order level is
  1. A16 units
  2. B85 units
  3. C400 units
  4. D500 units

Question 505

[3 marks]stock control
Holding stock benefits an enterprise because it can
  1. Ameet a sudden rise in demand
  2. Bignore the wishes of its customers
  3. Cavoid paying its suppliers at all
  4. Dstop insuring the goods it holds

Question 506

[3 marks]stock control
Stocks of raw materials benefit a manufacturer by protecting it against
  1. Aa delayed delivery from a supplier
  2. Ban increase in the rate of company tax
  3. Ca rise in the wages it has to pay
  4. Da fall in the demand for its product

Question 507

[3 marks]stock control
Buying stock ahead of an announced price increase benefits an enterprise because it
  1. Ameans the goods can never deteriorate
  2. Bguarantees the goods will all be sold
  3. Cremoves the cost of storing the goods
  4. Dsecures the goods at the old price

Question 508

[2 marks]stock control
State the stock control system under which materials are delivered only as they are needed for production, so that almost no stock is held.

Answer this when you sit the paper.

Question 601

[3 marks]globalisation
Globalisation is best described as the
  1. Agrowing integration of world markets
  2. Btransfer of ownership to local citizens
  3. Cmovement of workers from farms to cities
  4. Dsale of state enterprises to private owners

Question 602

[3 marks]globalisation
Globalisation benefits a tobacco grower mainly because it gives access to
  1. Abuyers in many countries
  2. Ba fixed price for the whole crop
  3. Cfree inputs from the government
  4. Dprotection from every competitor

Question 603

[3 marks]globalisation
A further benefit of globalisation to a tobacco grower is easier access to
  1. Aa guarantee against crop failure
  2. Ban exemption from all export duties
  3. Clabour that need not be paid wages
  4. Dforeign capital, inputs and technology

Question 604

[3 marks]globalisation
A risk that globalisation brings to a tobacco grower is exposure to
  1. Athe demand of local buyers only
  2. Ba legal ban on selling any tobacco
  3. Can obligation to process the leaf
  4. Dswings in the world price of the crop

Question 605

[3 marks]globalisation
Globalisation threatens a tobacco grower through competition from
  1. Abuyers who refuse to visit the auction
  2. Bthe growers in the same local district
  3. Clower cost producers in other countries
  4. Dprocessors located within the country

Question 606

[2 marks]globalisation
State the term for an enterprise that owns and controls production facilities in more than one country.

Answer this when you sit the paper.

Question 607

[3 marks]globalisation
International quality and traceability standards affect a tobacco grower by
  1. Aguaranteeing the crop will be bought
  2. Braising the cost of complying
  3. Cpreventing any export of the crop
  4. Dremoving the need to grade the leaf

Question 701

[3 marks]distribution
A producer of fresh bread uses a short distribution channel mainly because the product is
  1. Aexpensive to make in a large bakery
  2. Bperishable and must reach buyers fast
  3. Csold only to industrial customers
  4. Dbought by very few customers

Question 702

[3 marks]distribution
A manufacturer selling to millions of scattered household consumers will normally choose
  1. Asales only through its own website
  2. Ba single retail outlet in one city
  3. Cdirect sales from the factory gate
  4. Da long channel using wholesalers

Question 703

[3 marks]distribution
A manufacturer may choose to sell direct to consumers rather than through retailers in order to
  1. Akeep control of price and service
  2. Bescape paying any transport costs
  3. Creach far more customers quickly
  4. Davoid having to advertise at all

Question 704

[3 marks]distribution
State the term for a distribution channel in which goods pass from the producer to the consumer with no intermediary between them.

Answer this when you sit the paper.

Question 705

[3 marks]packaging
A first purpose of the packaging on a box of washing powder is to
  1. Aincrease the weight the customer carries
  2. Bprotect the contents in transit and store
  3. Chide the true contents from the buyer
  4. Draise the cost of the product to the firm

Question 706

[3 marks]packaging
Packaging is important to a washing powder manufacturer as a marketing tool because it
  1. Areduces the amount of powder needed
  2. Blowers the price the retailer charges
  3. Cremoves the need for any advertising
  4. Didentifies the brand on a crowded shelf

Question 707

[2 marks]packaging
Packaging on a box of washing powder must also carry
  1. Athe profit made on each box that is sold
  2. Bthe contents, weight and instructions
  3. Cthe wages paid to the factory workers
  4. Dthe names of the company shareholders

Question 708

[2 marks]packaging
Packaging adds convenience for the buyer of washing powder when it
  1. Amakes the box harder to open at home
  2. Bprevents the box from being carried easily
  3. Callows the powder to be measured and resealed
  4. Drequires a special tool to open the box

Question 801

[3 marks]working capital
The working capital of an enterprise is calculated as
  1. Afixed assets plus the long term loans
  2. Btotal assets less the total liabilities
  3. Ccurrent assets less current liabilities
  4. Dsales revenue less the cost of sales

Question 802

[3 marks]working capital
An enterprise manages its debtors as part of working capital management by
  1. Atightening credit control and chasing payment
  2. Brefusing to keep records of amounts owed
  3. Cselling all its goods on long credit
  4. Dextending credit to every applicant

Question 803

[3 marks]working capital
Negotiating longer payment terms with suppliers improves working capital because it
  1. Aremoves the need to keep any cash
  2. Bdelays the cash leaving the business
  3. Creduces the total amount that is owed
  4. Dincreases the stock that must be held

Question 804

[2 marks]working capital
An enterprise has current assets of $180 000 and current liabilities of $90 000. Its current ratio is
  1. A1.5 to 1
  2. B2 to 1
  3. C3 to 1
  4. D0.5 to 1

Question 805

[3 marks]ratio analysis
Liquidity ratios contribute to decision making in an enterprise by showing whether it can
  1. Araise the price of its products
  2. Bpay its debts as they fall due
  3. Cincrease the wages of its staff
  4. Dreduce the tax it has to pay

Question 806

[3 marks]ratio analysis
Profitability ratios help decision making because they allow performance to be compared
  1. Awithout the need for any accounts at all
  2. Bonly with the firm's own cash balance
  3. Cwith earlier years and with rivals
  4. Dwith the wages paid in other industries

Question 807

[3 marks]ratio analysis
A limitation of relying on ratio analysis for decisions is that ratios
  1. Aalways show the same result each year
  2. Bare based on past, historical figures
  3. Ccannot be calculated from the accounts
  4. Dare forbidden by company legislation

Question 901

[3 marks]motivation
Motivating workers is necessary in a business enterprise because motivated staff
  1. Arequire no supervision or records
  2. Bneed no training of any kind
  3. Ccan be paid far lower wages
  4. Dproduce more in the same time

Question 902

[3 marks]motivation
A further benefit of a motivated workforce to an enterprise is
  1. Aan end to all competition in the market
  2. Bthe removal of the need for objectives
  3. Clower absenteeism and labour turnover
  4. Da legal exemption from paying wages

Question 903

[2 marks]motivation
State the term for the proportion of an enterprise's workforce that leaves and has to be replaced during a year.

Answer this when you sit the paper.

Question 904

[3 marks]motivation
Taylor's theory of scientific management is based on the belief that workers are motivated mainly by
  1. Afriendship with their workmates
  2. Bmoney and payment by results
  3. Cthe chance to be creative at work
  4. Drecognition given by their managers

Question 905

[3 marks]motivation
Under Taylor's scientific management, the method of paying workers is
  1. Aan equal wage for all employees
  2. Ba share of the annual company profit
  3. Ca fixed salary paid every month
  4. Da piece rate for each unit produced

Question 906

[3 marks]motivation
Scientific management remains appropriate in some modern enterprises because
  1. Arepetitive tasks can still be standardised
  2. Bno enterprise now measures productivity
  3. Cmachinery has replaced all manual work
  4. Dworkers today have no interest in pay

Question 907

[3 marks]motivation
A criticism of applying Taylor's scientific management in a modern enterprise is that it
  1. Aignores the social and higher needs of staff
  2. Bgives workers complete control of methods
  3. Ccannot be used in any factory setting
  4. Dpays workers far more than they produce

Question 1001

[3 marks]productivity
Productivity in an enterprise is measured as
  1. Athe number of workers employed
  2. Bthe total output produced in a year
  3. Coutput per unit of input used
  4. Dthe profit earned on each sale made

Question 1002

[3 marks]productivity
Training workers raises an enterprise's productivity because trained staff
  1. Ano longer need to be paid a wage
  2. Bwork faster and make fewer errors
  3. Ccan be supervised by other workers
  4. Dare entitled to work shorter hours

Question 1003

[3 marks]productivity
Investing in modern machinery increases productivity chiefly because it
  1. Areduces the taxes the firm must pay
  2. Bproduces more units per hour worked
  3. Cremoves the need to sell the output
  4. Dguarantees a higher price per unit

Question 1004

[2 marks]productivity
Twelve workers in a factory produce 3 600 units in a week. The labour productivity is
  1. A3 600 units per worker
  2. B12 units per worker
  3. C30 units per worker
  4. D300 units per worker

Question 1005

[3 marks]productivity
Paying a bonus linked to output raises productivity because workers
  1. Acan decide the price of the product
  2. Bgain directly from producing more
  3. Creceive the same pay whatever happens
  4. Dare no longer supervised at work

Question 1006

[3 marks]productivity
Improving the layout of a factory raises productivity by
  1. Aincreasing the stock of raw materials held
  2. Braising the price charged for the product
  3. Ccutting wasted movement between stages
  4. Dreducing the skill the workers require

Question 1007

[3 marks]productivity
A risk an enterprise runs when it pushes hard for higher productivity is that
  1. Ait can no longer measure its own output
  2. Bit becomes unable to train its workers
  3. Cthe cost of each unit produced will rise
  4. Dquality may fall as speed is increased

More sittings of this paper

The answers, and why they are the answers

Sit the paper here to see which ones you got right. Danho explains every question, keeps your score, and works without a connection.