Paper 2 · Retailing and the chain of distribution
Which of the following is a characteristic of a mail order firm?
AIt advertises extensively using catalogues, and goods are ordered and delivered by post
BIt is a small shop located in a busy town-centre shopping street
CIt offers face-to-face personal service to customers who visit the physical shop premises in person
DIt requires customers to collect their goods in person from a central warehouse rather than by post
Explanation: A mail order firm advertises via catalogues; goods are ordered and delivered by post.
Derived from ZIMSEC Commerce 7103/2 Paper 2, June 2005, Q2
