Paper 2 · Retailing and the sole trader
Which measure can a sole trader take to survive competition from large retailers?
ACentralising accounting and buying across many different branches of the business
BOffering personal service, credit to trustworthy customers, and long opening hours
CBuilding large warehouses in order to buy and store goods in bulk quantities
DRestricting the range of goods sold to a single, nationally advertised branded line
Explanation: Sole traders survive by offering personal service, credit to trustworthy customers, and long hours.
Derived from ZIMSEC Commerce 7103/02 Paper 2, November 2005, Q2
