Paper 2 · Market Research
A drawback of secondary research compared with primary research is that
Ait costs far more to obtain than carrying out a survey would.
Bit takes several months longer to collect than field research does.
Cthe data may be out of date and was gathered for another purpose.
Dthe data can be obtained only by interviewing customers directly.
Explanation: Secondary data was collected by someone else, at an earlier date and for their own reasons, so it may be stale and may not fit the question the enterprise is actually asking. Its advantages are exactly the opposite of the other three options: it is obtained from published sources, and it is cheaper and faster to gather than primary research.
Derived from ZIMSEC Business Enterprise Skills Paper 2, Nov 2020, Q5