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Paper 1 · Business Objectives

Which one of the following is an objective a company may pursue?

Araising the rate of inflation
Bsetting the country's exchange rate
Cfixing the wages paid by rivals
Dincreasing its share of the market
Explanation: An objective is a target the company itself can work towards and be judged against, such as profit, growth, survival, market share or quality of service. Inflation, exchange rates and other firms' wage rates are outside any single company's control, so they cannot be its objectives.

Derived from ZIMSEC Business Enterprise Skills Paper 1, Specimen Paper (edition B), Q1

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