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Paper 2 · November 2004 · Retail Trade

How do independent retailers survive competition from supermarkets?

ABy selling only pre-packaged, standardised branded goods
BBy offering personal service, credit, delivery and long shopping hours
CBy buying in bulk directly from manufacturers at large discounts
DBy operating many branches under one centralised accounting system

Explanation

Independent retailers survive by offering personal service, credit, delivery and long hours.

Derived from ZIMSEC Commerce 7103/02 Paper 2, November 2004, Q2

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