Paper 2 · Retailing
How do independent retailers survive competition from supermarkets?
ABy buying in bulk directly from manufacturers at large discounts
BBy operating many branches under one centralised accounting system
CBy selling only pre-packaged, standardised branded goods
DBy offering personal service, credit, delivery and long shopping hours
Explanation: Independent retailers survive by offering personal service, credit, delivery and long hours.
Derived from ZIMSEC Commerce 7103/02 Paper 2, November 2004, Q2
